DSN Announces the 2018 Global 100!

Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.

We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.

The following contains the ranking for the 2018 DSN Global 100 (based on 2017 revenues), our annual list of the top revenue-generating direct selling companies in the world. The list is published in the June issue of Direct Selling News.


Rank Company Revenue
1 Amway $8.60B
2 Avon Products Inc. $5.70B
3 Herbalife $4.40B
4 Vorwerk $4.19B
5 Infinitus $3.92B
6 Mary Kay $3.25B
7 Natura $3.09B
8 Perfect $2.96B
9 Nu Skin $2.28B
10 Tupperware $2.26B
11 Coway $2.05B
12 JoyMain $1.58B
13 Oriflame Cosmetics $1.537B
14 SUN HOPE $1.536B
15 Young Living $1.52B
16 Rodan + Fields $1.50B
17 New Era $1.33B
18 Jeunesse $1.30B
19 Pola $1.22B
20 Ambit Energy $1.15B
21 Belcorp $1.14B
22 DXN Marketing Sdn Bhd $1.10B
23 USANA Health Sciences $1.05B
24 Longrich $1.00B
25 Telecom Plus $979M
26 Yanbal International $971M
27 Isagenix $958M
28 Market America $820M
29 Quanjian $786M
30 Yandi $740M
31 Stream $737M
32 Juice Plus $730M
33 Team National $719M
34 Yofoto $696M
35 Amore Pacific $681M
36 PM International $632M
37 Hualin $577M
38 Faberlic $563M
39 Plexus $562M
40 Arbonne International $553M
41 Miki $535M
42 Golden Days $518M
43 AdvoCare $472M
44 Scentsy $468M
45 Rolmex $459M
46 LegalShield $457M
47 Pro-Health $400M
48 For Days $383M
49 Nature’s Sunshine $342M
50 Resgreen $326M
51 4Life Research $316M
52 Monat Global $314M
53 Apollo $296M
54 LG Household & Healthcare $292M
55 Family Heritage Life $284M
56 OPTAVIA / Medifast, Inc. $257M
57 Hy Cite Enterprises, LLC $253M
58 Alphay $252M
59 Noevir $250M
60 CUTCO/Vector Marketing $245M
61 Best World Int’l Ltd $237M
62 Alpha $222M
62 AnRan $222M
64 Menard $221M
65 Southwestern Advantage $219M
66 Pure Romance $218M
67 Prüvit $214M
68 Norland $207M
69 KK Assuran $205M
70 Green Leaf $201M
71 New Image Group $200.815M
72 SEACRET $200.007M
73 LifeVantage $200.000M
74 NHT Global $198M
75 Merro $192M
76 Giffarine Skyline Unity Co. $179.0M
77 Princess House $178.9M
78 ARIIX $178.0M
79 Cosway $177.9M
80 Kangli $177.6M
81 Mannatech $176.7M
82 BearCere’Ju $169M
83 World Global Network $165M
84 Charle $161M
85 Vida Divina $153M
86 Marketing Personal $147M
87 Diana $144.5M
88 Ideality $143.6M
89 Youngevity $142M
90 Fuxion Biotech $141M
91 Naris $138M
92 Vestige Marketing $127M
93 Jimon $118M
93 Tiens $118M
95 Naturally Plus $111M
96 Usborn Books & More $107M
97 Kasly Ju $104M
98 Immunotec Research Ltd $102M
99 Xyngular $100M
100 ZURVITA $94M

 

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