In recognition of those companies offering unparalleled opportunity for individuals to start their own businesses, Direct Selling News today unveiled its ninth annual DSN Global 100, an exclusive ranking of the world’s leading direct selling companies.
 2018 Bravo Growth Award winner MONAT Global. |
 2018 Global 100 keynote speaker and Bravo Leadership Award winner Joni Rogers-Kante, founder and CEO of SeneGence International. |
 2018 Bravo Legacy Award presented to Young Living Co-Founder and CEO Mary Young on behalf of her husband, Founder and Chairman of the Board D. Gary Young. |
 Amway named No. 1 direct selling company in the world, according to the 2018 DSN Global 100 ranking (based on annual revenue). |
The DSN Global 100 is a collective effort to show the impact and potential of the $182.6 billion direct selling channel. Unveiled online at DirectSellingNews.com and featured in the June issue of Direct Selling News magazine, this year’s Global 100 companies hail from 17 countries and represent aggregate revenue of $85.2 billion.
“Each year, the DSN Global 100 event allows us to recognize the leading companies in direct selling today,” said Todd Eliason, Direct Selling News’s new Publisher and Editor in Chief. “The companies on the list represent a wide range of products and services, but they share a passion for developing a community of independent business owners who share those products and services with customers in their personal networks. It is a unique and powerful distribution channel.”
A number of direct selling companies reached personal milestones in 2017. Fourteen companies grew 100 million or more last year, and 24 companies each reported annual revenue of $1 billion or more (three companies came just short of $1 billion). For the sixth consecutive year, Ada, Michigan-based Amway claimed the No. 1 rank, with $8.6 billion in revenue. Avon, Herbalife, Vorwerk and Infinitus rounded out the top five on this year’s list.
The annual event celebrating the Global 100 took place on May 2, 2018, at the Renaissance Dallas at Plano Legacy West Hotel in Plano, Texas. During the dinner and awards ceremony, DSN also presented its Bravo Awards for excellence. MONAT collected the Bravo Growth Award for its extraordinary annual sales growth of 667 percent from 2016 to 2017. MONAT’s unique product category focuses specifically on anti-aging hair care while at the same time the company stays true to the founding family’s personal commitment to quality products and transforming lives.
Joni Rogers-Kante, founder, CEO and chairman of Irvine, California-based SeneGence International, served as keynote speaker for the event and received the Bravo Leadership Award for her remarkable personal success story. Growing up in a small town and raising two small sons, there came a moment when she decided to create positive change for a better life for her family.
She wanted to own her own business and to take what she learned to help others in the process. That drive and passion culminated with the creation of her skincare, body care and cosmetics company, which has seen 100 percent year-over-year growth since its founding in 1999, and more dramatic growth over the past five years. Rogers-Kante and her company have come full circle, as she prepares to move her headquarters to her hometown, Sapulpa, Oklahoma, later this year.
Direct Selling News introduced a new award this year, the Bravo Legacy Award, honoring an individual who has made extraordinary professional contributions to the direct selling community that will be felt for generations to come. It is fitting that the first Legacy Award honors D. Gary Young, founder of Young Living Essential Oils. More than two decades ago, he discovered the profound benefits of essential oils. Through Young Living, he and his wife, Mary, have been able to share his discoveries and knowledge with millions around the world and support those in need within the communities where they source the company’s oils. Gary Young’s vision for a hands-on approach to every step of the production process as well as his zest for living life to the fullest resonates at the core of the Young Living lifestyle. This dedication has built the company exponentially and helped Young Living surpass $1.5 billion in sales last year.
DSN created the Global 100 list to acknowledge the successes of individual direct selling companies and provide a clear picture of the magnitude of the industry. In its ninth year of undertaking this project, DSN continues its commitment to create a fair ranking that will showcase a transparent channel, thus providing credibility and consumer confidence as well as research support for those seeking information on direct selling companies.
All photos by: Debi Podvalova
