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Designer Alexandra Mayr Gracik Named CEO of Sabika Jewelry

BY DSN Staff Writer | May 04, 2018

Photo: Alexandra Mayr Gracik succeeds Karin Mayr, her mother, as Sabika president and CEO.


Sabika, a family-owned luxury jewelry company based in Pittsburgh, Pennsylvania, has announced a family leadership succession that has been planned for several years. Alexandra Mayr Gracik was named president and CEO.

She succeeds her mother, Karin Mayr, who has held the position since the company’s founding 17 years ago. Mayr will continue her role as chairwoman of the board and special advisor to Sabika’s Consultants across the United States.

“I am so proud to know that my daughter Alexandra is now leading a company built by our family,” said Mayr. “Her work continues to promote our mission of bringing beauty, joy and opportunity to women of all ages and diverse backgrounds through a new generation of Sabika Parties that bring women together in a variety places. I’m planning to spend most of my time in the field helping to inspire and coach our Consultants across the United States.”

Sabika offers a luxury jewelry product designed in and for the United States lifestyle and produced in Europe by artisans. Gracik joined the company in 2005 and has most recently served as vice president of Design and Product Development, working in collaboration with Mayr. Formally trained at the Fashion Institute of Vienna, Gracik will remain the head designer for the firm’s heirloom collections.

Sabika started from the family’s kitchen table in Pittsburgh at a time of financial need for this immigrant family who came to the U.S. in 1985. Prior to founding the company, Mayr was a trend forecaster and marketing consultant and collaborator between European fabric mills and top U.S. designers. She was determined to build a company that connects women in every community.

“It is an honor to succeed my Mom in leading a company with a focus on connecting and empowering women across the United States,” said Gracik. “My goal is to expand Sabika’s reach to an even wider audience and, with our newest Basics by Sabika™ Collection, to help women of all ages to become successful entrepreneurs while expressing their own style. We are dedicated to helping women succeed in business and in life through our jewelry designs that are created by women for women of all age groups and walks of life.”

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