Building a brand isn’t just about creating great products. Today’s consumer is bombarded with an ever-increasing selection of merchandise, and while more choices can be valuable, too many choices ultimately lead to what behavioral psychologists call “decision fatigue.” Search after search on Amazon for the perfect product makes the brain tired and ultimately decreases the […]

There are only two ways to scale; more consultants or more parties—and Facebook parties will help you with both. There are so many ways to reach your consumer nowadays, including a Facebook party. In 2018, the number of Facebook Live broadcasts reached 3.5 billion, and the people who updated a status on Facebook reached 25 […]

When direct selling companies are just starting out, there are countless issues that must be faced, decisions to be made and challenges to overcome. However, during all of this planning, don’t forget the overwhelming importance of recognition for your distributor network. If this is not well thought out and executed from day one, it will […]

Today’s direct selling climate demands companies establish a compensation strategy, rather than just a commission plan. In the world of same-day shipping, the gig economy and instantaneous communication, you want to know where you stand in the direct selling industry and how to stay competitive. The landscape is shifting, and it will soon become apparent […]

What form of non-cash incentive is compelling to your workforce? Consider an experience. For many direct sales companies, the challenge of how to attract and retain the best possible people remains a head-scratcher. In the March issue of Direct Selling News, Courtney Roush dove into the world of compensation plans and examined how companies are […]

A Bilateral trade agreement could result in the elimination of Japanese tariffs on U.S. nutritional supplements, as well as serve to strengthen Japan’s direct selling market. In our global world, free trade is critical in order to expand our markets. Last year, following the conclusion of negotiations on the U.S. Mexico, Canada Agreement (USMCA), the […]