Working Smart

Inboxed

When used properly, email may be more powerful than ever for growing a direct sales business. Email marketing is dead, right? Far from it. More and more direct sellers are using email marketing to grow their businesses and build a following online. However, the focus is not on selling or promotion. They’re finding the most…

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Digital Doesn’t Have To Be Impersonal

relationships

Forget the industries, forget the products, what makes direct selling powerful is relationships. The first being the relationship direct selling companies nurture with their representatives, one that enables entrepreneurship and provides the tools for them to succeed. And the second; the one-on-one relationships that direct sellers maintain with their customers. Personalization is at the very heart…

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Three Keys to Engaging Employees and Reducing Turnover

Wouldn’t it be nice if that were the growth rate in the direct selling industry? Unfortunately, it’s the employee turnover rate. Being a direct selling company in a digital world dominated by Apple, Google, and Amazon is challenging enough. If you’re losing your top talent, how do you survive—let alone thrive—in the marketplace? To reduce…

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Mind The Gap

We’ve analyzed the data on thousands of direct sellers and millions of their actions. One thing is clear: sales increase when you close the gap. The risks involved with not closing the gap When direct sellers are left asking the question “What’s next,” three clear challenges present themselves. These challenges don’t just kill sales, but…

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The Sales Tax Who, What and Where

Direct selling is big business — $189-billion-a-year big business — with more than 117 million independent distributors worldwide*, representing everything from clothing and jewelry to wellness, nutrition products, and home décor. And with the distributor compensation complexity factored in can cause some complicated tax compliance rules. The Who For starters, who is responsible for reporting sales…

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Outsourcing Fulfillment? 5 Things to Know

“Should I outsource my fulfillment?” As a direct seller, you might be reading this and asking this very question. Perhaps it’s a decision that kept you up at night several years ago as you spent countless hours crunching numbers and sifting through RFPs. Or, maybe you’re currently undergoing an RFP process and are having a…

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Get Out in Front of 2018 Communication Trends—Join In, Jump On

As part of its evolution and adaptation to market trends, the direct selling business model continues to adopt features of online commerce. While incorporating the strengths of e-commerce is important, the channel still has its own unique strengths—strengths that need to be communicated as part of a strategic and well-implemented communications program. Almost anyone can…

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