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4 Ways to Improve Facebook Video Marketing

Video marketing

Video marketing is one of the most effective ways to generate leads and boost sales. Video content is engaging, as evidenced by the success of streaming platforms including YouTube and Twitch, and the fact that it’s versatile in the topics it encompasses makes it a smart investment. Nonetheless, there are a few ways for one…

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Mary Kay CMO Contributes Opening Chapter of New Entrepreneurship Book


Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success details some of the most successful and powerful women over the last fifty years, including Mary Kay Ash. Sheryl Adkins-Green, chief marketing officer for Mary Kay Inc., contributed the opening chapter and shares time-honored principles and “keys to success” from Mary Kay Ash, one of the world’s…

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New Avon Transforms Its Beauty Offerings

New Avon is putting a fresh face forward under the new ownership of parent company LG Household & Health Care, Ltd. While the iconic brand has a longstanding history of award-winning products, industry-leading innovation and a network of 250,000 sales Representatives throughout North America, Avon will now have access to LG H&H’s world-class R&D capabilities in cosmetics, personal care, fragrance,…

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Nu Skin Achieves Advancements in Science, Technology & Sourcing


Nu Skin‘s 35 years of expertise in beauty and wellness is propelled into the future with a strong emphasis in science, technology and sourcing. Through its published research on gene expression science, award-winning beauty device technology and a 6S quality process to ensure the use of safe, efficacious ingredients, Nu Skin has cemented its leadership…

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PrimeMybody’s Mission to Revolutionize the Hemp Oil Industry


Cannabis & Tech Today recently conducted an interview with PrimeMyBody CEO Paul Rogers to learn more about hemp and how the company is working toward creating a more sustainable industry. To learn more about the science behind their innovations, Cannabis & Tech Today also spoke with PrimeMyBody’s Chief Medical Advisor Dr. Cheng Ruan to discover how their studies…

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LegalShield Launches New LegalShield, IDShield Plans in Canada


LegalShield announced today its expansion in Canada with the launch of new LegalShield and IDShield services featuring premium benefits current and new members. LegalShield Canada is led by President Martine Girotto, who reports to LegalShield CEO Jeff Bell, and is headquartered in Montreal, Canada. The new, expanded plans are available in all provinces and territories.…

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Youngevity’s HempFX Brand Launches in Japan

Youngevity International, Inc. recently announced the launch of its phytocannabinoid-rich hemp oil product line, HempFX, in Japan. The company disclosed that three products within the HempFX line have gained the appropriate approvals and are now available for purchase in Japan: HempFX Soothe, HempFX Capsules and HempFX Tincture. “HempFX is an ideal representation of our plant-based approach to product development,”…

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Mary Kay Reveals Breakthrough Anti-Gravity Findings

Anti-Gravity Findings

Mary Kay Inc. recently shared its latest research targeting the causes and underlying mechanisms of slackened skin. The research was presented at the 49th Annual Meeting of the European Society for Dermatological Research (ESDR) held on September 18–21 in Bordeaux, France. According to the research, the appearance of slackened, sagging skin tends to become prevalent in the fourth…

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Avon Introduces New Brand, Distillery


Avon Products, Inc. announced the launch of Distillery, a new skincare and make-up brand that celebrates clean beauty without compromise. According to Avon, the new collection offers huge potential for driving the company’s brand rejuvenation and growth. It’s backed by an innovative Instagram virtual distillery to create an engaging journey to purchase, opening up access…

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