Insights
Magnifying the Representatives Who Spread Your Brand Values on Social Media
Direct selling companies love representatives who are independent, self-motivated entrepreneurs. At the corporate level, we have a strategic focus on new product launches, promotions, and sales, but we’re also invested in the values we share and the lifestyle we and our representatives espouse. That’s why we, as an industry, need to be on top of…
Read MoreShifting Consumer Preferences Amidst COVID-19
CapTech conducted a survey to better understand how consumer purchasing behaviors, perceptions and needs have changed during the COVID-19 pandemic. The survey also explored the impact technology, incentives and innovation have on people’s decision to choose one retailer or purchasing method over another. Recruiting was based on 2010 US Census data for region, sex, household income…
Read MoreNew Study Finds Consumers Expect All Brands to Provide Wellness Offerings
The $4.5 trillion global wellness economy is now so pervasive that for 73% of global consumers, wellness is considered an essential element of a brand’s strategy. An Ogilvy Wellness Gap study released this week has, for the first time, quantified the gap between consumers’ wellness expectations of brands and how they judge delivery against those expectations in…
Read MoreThe Pandemic Has Accelerated and Spawned Trends That Startups and Small Businesses Can Leverage
(This article was written by Bernhard Schroeder and appeared on forbes.com.) It’s very rare that markets and consumers are all shifted in real time together. Normally, trends begin slowly, starting in a few industries and in micro segments of the population and then they grow over time. With the pandemic, there have been wholesale shifts…
Read MoreMicrosoft Word Now Does Voice Transcription…And Other Small Business Tech New
(This article was written by gene Marks and appeared on forbes.com.) Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Microsoft launched a new transcription feature for Word. This past week, Microsoft released an Office 365 feature named Transcribe in Word.…
Read MoreManpowerGroup Research Reveals What Workers Want Post COVID-19
Most workers believe the COVID-19 crisis marks the end of full-time work in the office and are looking for a hybrid model that blends work and home. That is the finding from new research from ManpowerGroup. After health concerns for themselves and their family, workers are most worried about returning to an old way of…
Read More5 Must-Have Skills for Remote Work
(This article was written by Ashira Prossack and appeared on forbes.com.) Remote work is here to stay for the foreseeable future. With many companies announcing the extension of their work from home policies through at least the end of the year, it’s clear that this isn’t just a trend. To succeed and thrive in a…
Read MoreFour Ways Leaders Can Engage Their WFH Teams During Covid-19
(This article was written by William Arruda and appeared on forbes.com.) A recent report found that one-fourth of U.S. employees are feeling burnout due to the pandemic. Clearly, leading is not the same from afar. Distance creates a new set of challenges that leaders must acknowledge and conquer so they can connect with and inspire their people.…
Read MoreTraining Customer Service Employees to Make a Positive Difference
(This article was written by Micah Solomon and appeared on forbes.com.) Whenever customer service employees or others in customer-facing positions are working with the public, they’re onstage. This is true whether the interaction is in real time (phone call, Zoom session, or in person); nearly real-time (text message or chat); or asynchronous (creating and sending…
Read More40 Tips to Mitigate the 40% Executive Onboarding Failure Rate
(This article was written by George Bradt and appeared on forbes.com.) Most of executive onboarding is just common sense. Still, different people latch on to different nuggets that help their own chances of success in a world in which 40% of new leaders fail in their first 18-months. These 40 tips all nest under the importance of…
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