Last fall, I examined the structural rise of services within direct selling and outlined why recurring value, ownership alignment and scalable platforms were reshaping the channel. The 2025 Services Companies Quick Poll results now show that those structural forces have intensified. The scale is larger. The equity participation is deeper. The demographic reach is broader. The technological investment is more advanced.

Seasons are normal. Wisdom in the season is optional. That distinction matters. Because without perspective, valleys feel like failure. With perspective, they become preparation.

While most direct selling and social commerce companies are privately held, the principals behind Social Commerce Partners Acquisition Corp. are looking to help a high-quality, high-performing company within this arena to access the public markets.

Hosted by DSN Founder and CEO Stuart Johnson, the session focused on real-world application rather than theory—what leaders are already building, testing and learning as AI becomes embedded in daily operations.

The results of our 2025 year-over-year Quick Poll don’t just describe the market—they surface the companies building real momentum within it. Those results tell a powerful story. The market is competitive, selective and increasingly unforgiving—but, more importantly, also full of opportunity for companies designed to win.

Latin America is no longer an “emerging opportunity.” It is an accelerating one. For years, global conversations about growth in direct selling have focused on North America and Asia. Those regions still matter deeply. But today, a third powerhouse is coming into focus—one defined not just by population size, but by culture, connectivity and an extraordinary hunger for opportunity. That region is Latin America.