The Value of DSA Membership for Direct Selling Companies 2010 marks the centennial anniversary of the Direct Selling Association (DSA). As such, member companies are the beneficiaries of a rich legacy in the United States and around the world. It’s a history of competitor collaboration, information exchange, united lobbying efforts to protect our model of distribution, and public awareness campaigns designed to dispel myths that sometimes impede our growth. Although the DSA enjoys more than 200 member companies, this represents a mere fraction of businesses eligible for membership. For current members and those considering membership, the DSA offers an unlimited opportunity for involvement.

Gigi Hill Handbags are delighting bag-lovers across the country—from their roots in sunny California all the way to the sultry cities of Florida, and just about every state in between. These fashion-meets-function bags, which have been on the direct selling market for a mere two years, have quickly developed a cult-like following along with a growing realm of enthusiastic stylists (or sales representatives). And it all started with two busy moms who had a dream… and dared to make it come true.

A mutually beneficial relationship with the American Heart Association has cosmetics company JAFRA changing the face of caring.

Honors and accolades seem to be a way of life for direct seller Ambit Energy. And why not? The company was built to excel.

Our industry is often referred to in many ways. The more I think about it, the more convinced I become that we are really in the relationship marketing business. People like to do business with people they like, trust and know who care about them. Why? It’s not only because they can rely on their products, but they can also rely, depend and trust on their service and honesty.

XOWii means “life” in Greek. When the company’s founders were deciding on a product line, their desire was to empower their distributors to live the life they wanted. They believed this goal could best be realized through products that both changed people’s physical health and allowed them to create wealth.