Quick, think of a product that is used by virtually every consumer and every business in North America. Got it? Energy, right? Energy fuels appliances, lights homes and powers equipment to make products.

When I think about what differentiates direct selling from other methods of business, one principle comes to mind: service. As corporate representatives, we exist to serve our business builders and our customers.

Nearly one year after being recognized with the DSN Global 100 Bravo “Turnaround” Award for significantly improving its company, ViSalus continues on its rocket streak to outstanding sales.

I have spent over 30 years in the direct selling industry, an industry I have grown to love because of the positive impact we have on people’s lives.

When Bob Hall and his brother George began building their business plan for Orenda International, they were determined to build it differently from any company where they had previously worked.

It isn’t easy to follow a legend. I was excited and honored to be asked to take the helm of the Direct Selling Association earlier this year, and after 26 years working on behalf of direct sellers I felt I was more than prepared.