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Feature Articles
Feature Articles are shorter length features on topics trending in the channel. Harder hitting and heavily researched, these articles tackle important issues and trends.
When Youngevity Essential Life Sciences and Javalution Coffee Co. merged to form AL International in 2011, the executives assumed they were in for some surprises. But the biggest surprise of all was how smoothly everything dovetailed together.
The direct selling industry is home to some of the most generous people on the planet. From distributors all the way up to the founders of the industry’s largest companies, direct selling attracts people who define their success by what they can do for others.
Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe.
In early 2006, two Dallas natives began talking to their friends about ways to capitalize on the growing opportunities presented by energy deregulation in Texas.
Just 11 short years ago, John Anderson, a master formulator of nutritional supplements, along with Jim and Kathy Coover, who had more than 20 years of experience in the direct selling industry, cast a vision to impact world health by freeing people from physical and financial pain.
Today, with the focus on quarterly financial performance and the need to deliver positive numbers quarter over quarter, taking shortcuts to produce “quick fix” results at times may seem the right choice to make.
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