Your Support for Preserving the Direct Seller Independence Act Technological advances have transformed the consumer experience, and a few taps on a smartphone app can make all manner of daily responsibility faster, easier and often more affordable. There’s no doubt about it: while tech has ushered in a revolution in the delivery of goods and […]

It belongs to those whose marketing puts customers at the center of their universe. It takes a lot to stop us in our tracks. We are constantly entertained, and when we’re not, we can turn to our bloated newsfeeds for a dose of information, inspiration, sarcasm or anxiety, with promoted content interspersed in between. With […]

In 2011, the Houston Astros were a struggling franchise with a new general manager, Jeff Luhnow. Some thought he was an unusual choice—he had more of a business background than a successful baseball resume. Jeff introduced high-tech tools and analytics and combined data with baseball IQ. In four years, they played in the post-season after […]

Back in 2006, when Facebook was just a site for college kids, Twitter had less than 100 users, and Instagram, Snapchat, Tik-Tok, and Pinterest were still just ideas, the manner by which brands reached their consumers was relatively simple and straightforward. Traditional marketing—like print, television, and radio—was the only way to extend reach. If you […]

What will be the impact of China’s 100-day action on the direct selling channel going forward? Time will tell. When Direct Selling News released its Global 100 list of the top direct selling companies in the world in June, one country was conspicuously underrepresented. China, the second largest direct selling market, had only one company […]

One of this year’s Bravo Growth Award Winners is here to revolutionize the modern manicure. Color Street recently received two-fold recognition for the company’s incredible growth in 2018. Direct Selling News honored Color Street for its first appearance on the Global 100 List, ranked at No. 78, and presented the company with the second Bravo […]