CEO Gaya Samarasingha’s shares six lessons and strategies learned.  As we celebrate Kalaia’s second anniversary and the launch of our first international market (Australia), it is humbling to look back on our journey thus far. Since the launch in February 2018, we have been able to build a solid foundation that allowed us to expand […]

We dive into what we can learn from experiential retail and direct-to-consumer brands. It’s the stuff of every chief marketing officer’s dreams. Imagine you’re a company that generates huge sales from a product that’s still in development. You’ve got a legion of customers who love what you sell and stand for so much that they’ll […]

We dive into what we can learn from experiential retail and direct-to-consumer brands. It’s the stuff of every chief marketing officer’s dreams. Imagine you’re a company that generates huge sales from a product that’s still in development. You’ve got a legion of customers who love what you sell and stand for so much that they’ll […]

We’ve all got them. We call them auto-assigned customers. The question is what do we do to maximize ROI and best capitalize on them? We, as an industry, are in what I refer to as the war of the side hustle. Ours is no longer the only game in town when it comes to capturing […]

Joni Rogers-Kante has dedicated her life to helping women become part of something greater than themselves. When SeneGence Founder, CEO and Chairwoman Joni Rogers-Kante’s son Alan was a toddler and became a single mother, she set two goals that would come to shape her life. First, she wanted to devote her life’s work to helping […]

Tips for improving the front-end user experience—and other best practices from our gig economy competitors. At the 2019 Direct Selling Association (DSA) Annual Meeting during the Growth & Outlook Breakout Workshop, a DSA Research committee member said, “A startling statistic for our industry is that it takes a customer an average of 13 clicks to […]