THE WORLD IS CHANGING AT A FASTER PACE THAN AT ANY TIME IN HISTORY. The need for any leader, company, or industry to seek relevancy and leadership in the marketplace has never been greater. The direct selling industry is no exception to this reality. The competition for consumers requires us to be reimagine how we […]

CEO Gaya Samarasingha’s shares six lessons and strategies learned.  As we celebrate Kalaia’s second anniversary and the launch of our first international market (Australia), it is humbling to look back on our journey thus far. Since the launch in February 2018, we have been able to build a solid foundation that allowed us to expand […]

CEO Gaya Samarasingha’s shares six lessons and strategies learned.  As we celebrate Kalaia’s second anniversary and the launch of our first international market (Australia), it is humbling to look back on our journey thus far. Since the launch in February 2018, we have been able to build a solid foundation that allowed us to expand […]

We dive into what we can learn from experiential retail and direct-to-consumer brands. It’s the stuff of every chief marketing officer’s dreams. Imagine you’re a company that generates huge sales from a product that’s still in development. You’ve got a legion of customers who love what you sell and stand for so much that they’ll […]

We dive into what we can learn from experiential retail and direct-to-consumer brands. It’s the stuff of every chief marketing officer’s dreams. Imagine you’re a company that generates huge sales from a product that’s still in development. You’ve got a legion of customers who love what you sell and stand for so much that they’ll […]

We’ve all got them. We call them auto-assigned customers. The question is what do we do to maximize ROI and best capitalize on them? We, as an industry, are in what I refer to as the war of the side hustle. Ours is no longer the only game in town when it comes to capturing […]