OPTAVIA is the running-on-all-cylinders-engine propelling its parent company. As the Medifast/OPTAVIA corporate team gathered on the iconic platform at the New York Stock Exchange to ring the market’s opening bell on March 2, 2020, they were ready to celebrate more than just exceptional growth. The team dedicated the bell ringing to the more than 30,000 […]

How do you overcome the requirement of having to rely on part-time people? You create simple systems that anyone can follow. Most of us like to hear and want to believe that people are the most important asset of a company. It seems like I was taught in my very first business class that good people […]

How do you overcome the requirement of having to rely on part-time people? You create simple systems that anyone can follow. Most of us like to hear and want to believe that people are the most important asset of a company. It seems like I was taught in my very first business class that good people […]

The customer is the wrong unit of analysis when you’re trying to innovate. Flat-line sales of McDonald’s shakes back in the 90s had the fast-food giant looking for ways to innovate. Focus groups convened, data rolled in and product changes were made accordingly. But sales remained the same. Why? It turns out McDonald’s, like so […]

Our industry needs to be constantly innovating and reflecting on how it attracts, manages and inspires its people. The Coronavirus is sending our global economy on a detour that will likely be longer than most of us would have predicted six months ago. The effects on production, revenue and employment are already significant, and we […]

DUOLAB, an innovative startup of L’OCCITANE Group, selected direct selling as the platform to launch their latest innovation in beauty. Could this be a game‑changer for the retail market? Is a hybrid mixture of direct selling and retail the future? Novelty is hard to come by within the crowded skincare category. With so many brands […]