2021 was a watershed year for direct selling. Replay of 13TH Annual DSN Global Celebration Although growth in 2021 did not keep pace with 2020’s record-breaking year, the channel did grow domestically. The easiest way to summarize 2021’s growth story is that it was a tale of two halves. The first half of the year enjoyed […]

The Vision, Mission and Values are, or should be, more than words on paper. When properly executed and ingrained, they are visible in the actions and words of the people leading the company.

DSN Founder and CEO Stuart Johnson explains the strategies behind the trend and shares his thoughts on the top companies inside and outside the channel whose omnichannel approaches are facilitating growth and brand dominance through supplemental brand enhancements, social selling initiatives and strategic mergers and acquisitions.

People make judgments based upon your brand, and every brand radiates some kind of Vibe—an energy at a subconscious level that’s either irresistible, repulsive or in between. When you intentionally make your brand’s Vibe irresistible, people will want to do business with you, work with you or strategically partner with you.

One of the most important features of a non-deceptive income claim is that it is supported by unbiased data. And in recent years, the FTC has repeatedly emphasized that representations about income opportunities should reflect the earnings of a typical distributor.

No one is exempt from pandemic-fueled supply chain challenges. From groceries to glass bottles, raw ingredients to packaging materials, it seems every industry has had to manage the absence or reduced availability of at least one element in the links that bind the manufacturing, distribution and promotional chains. Fo