Master Resell Rights is a type of licensing agreement in the digital product industry. It grants the licensee the right to sell a digital product and they in turn can resell that right to others. MRR often takes the form of online training courses focused on building lucrative online brands and businesses—an enticing pitch to aspiring entrepreneurs and influencers.

Taking a brand international is a big step for any company. New markets mean new customers, expanded audiences and unique opportunities to try out products that might not be a fit for the original hometown fans. Not to mention, exposure to new cultures and ways of life can be inspirational for product development teams eager to serve the needs and wants of new demographics. Gaining ground internationally can add revenue and stockholder value and build traction abroad that can bolster the domestic team when sales at home turn stagnant.

As we shared in last month’s issue, the news surrounding all generations is that EACH generation is radically different in how they want to be prospected, talked to and approached about direct selling opportunities. We highlighted that a “One Size Fits All” approach simply doesn’t work anymore, especially when talking about the words we use in our opportunity materials; what we include (or don’t!) in our starter kits; and everything in between.

In a ruling that will surely be referred to as the new legal precedent, Neora has emerged victorious from its lengthy battle with the Federal Trade Commission. After seven years of investigation, four years of litigation and three years of negotiations, during which the FTC insisted on a nearly complete erasure of the company’s multilevel marketing structure, the court has rejected all of the FTC’s claims against Neora.

Mary Kay Ash, along with her children Ben, Marilyn and Richard, founded her namesake company in 1963 with the goal of designing an opportunity that could change the future for women. Since then, the company has undergone a number of pivots and innovations, but has steadfastly held to the original vision Mary Kay laid out when she built the family company with her own life savings.

To gain a comprehensive understanding of the perceptions surrounding direct selling, the Direct Sales Generational Engagement Study was conducted by Bridgehead Collective and carried out by The Center for Generational Kinetics, led by President Jason Dorsey. In this series, we will be digging deeper into each of the survey categories, focusing this month on Recruiting and Prospecting as well as Motivations and Decision Criteria.