Gig work quietly churned as barely decipherable economic white noise for decades. Its financial impact for workers was real and put food on the table and plumped rainy day savings. But it took technology—specifically the internet—to supercharge, modernize and legitimize gig work, ultimately creating the gig economy.

To gain a comprehensive understanding of the perceptions surrounding direct selling, the Direct Sales Generational Engagement Study was conducted by Bridgehead Collective and carried out by The Center for Generational Kinetics, led by President Jason Dorsey. In this series, we will be digging deeper into each of the survey categories, starting right now with Perception of Industry and Channel.

Many direct selling leaders have begun to consider integrating or launching an enhanced affiliate model as part of or in addition to their existing brands. In fact, in a recent Direct Selling News survey of 45 direct selling companies, more than two-thirds of participants (67 percent) said they were at least considering how they could adapt and incorporate an enhanced affiliate model into their existing structure.

A list of highly recommended AI Tools from experts, direct selling executives, and corporate teams across the channel.

The recipient of the 2023 Bravo Global Good Award, which recognizes companies that take a proactive approach to environmental, philanthropic and social responsibility issues, Arbonne has become known in the direct selling industry for its passionate commitment to empowerment, transparency and sustainability.

The Bravo Excellence Award is a new award this year, designed as a way to recognize executives with a long history of leadership, excellence and integrity. We couldn’t think of anyone more fitting to honor than John Parker.