The direct selling industry experienced record high retail sales in 2021 in the United States, according to the Direct Selling Association’s (DSA) Direct Selling Growth and Outlook Survey for 2021.

Whereas Baby Boomers who need to troubleshoot a problem with a new product might instinctively reach for the phone to call a customer service representative, younger consumers instinctively reach for what they know and trust—which is authentic, brief videos from an online representative they see as knowledgeable.

And now it’s time for your road to lead back to your friends and colleagues to explore the transformation of the direct selling business model at DSA ENGAGE 2022: Conversion Immersion in Boca Raton, FL, from June 5-7, 2022.

As the industry turned to virtual events in place of their traditional in-person conventions during the height of the pandemic, many companies reported increased engagement and higher viral share among attendees. Sales often increased as well, as participants were free to shop instead of travel or commute during the event’s final sessions.  But a new […]

A study conducted earlier this year by Oracle and CRM Essentials illustrated how social media influencers have become a trusted source for consumers seeking to purchase or discover opinions about a product.

Success is about results. And results are frequently measured by numbers. I thought it helpful to look at some of the numbers surrounding DSA’s self-regulatory program—the Direct Selling Regulatory Council (DSSRC).