2021 was a landmark year for direct selling on many fronts. This post is the second in a series of articles looking back on 2021 and looking ahead to 2022.

Stuart Johnson, Founder and CEO of Direct Selling News, shares a brief overview of some of the trends that shaped 2021 and will continue to influence the channel in the months and years to come. 

Social commerce—shopping that takes place from product discovery to purchase on a social media platform—is projected to grow three times faster than traditional ecommerce over the next three years.

While Gen Z has become a strong adapter of mobile-first technology, this new data explains how this upcoming generation of consumers do not shop, work or communicate in the same manner their predecessors did. 

Employees who reported being meaningfully recognized each week were twice as likely to also experience a higher-level of physical and mental wellbeing.

In a new data set, LegalShield reveals that financial stress is impacting younger age brackets, especially Gen Z and Millennials.