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Cover Stories
Cover Stories take a deep dive into the month’s top trends or topics. These long-form articles can cover companies, issues or newsmakers in the direct selling channel.
In the age of 24-hour news cycles and quasi-news blogs, the direct selling industry experiences more than its share of fallout from the recirculation of misleading statements and misnomers.
It’s every marketer’s dream—a growing market, consumers ready to buy, with money in hand. Trillions of dollars, in fact. But are all direct selling companies aware of this growing, ready and willing group?
Once the playground for little-understood creatives who whipped up sales collateral and spent the money sales teams earned, marketing departments grow more strategic and sophisticated by the day.
Eighteen Global 100 companies grew by over $100 million in one year. Very few companies ever reach this achievement! Learn the five key best practices that we identified as contributing to their success.
Like the history of the universe, the story of direct selling reveals paradigm-shifting events and thresholds that have fundamentally changed the industry and helped to shape today’s direct seller.
Take a cup of confidence, a big scoop of knowledge and a healthy dash of enthusiasm. Mix them together with care.
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