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Tuesday / August 16. 2022
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read / Company Spotlights

Company Spotlights provide in-depth profiles that cover the history, philosophy, philanthropy, growth, development and corporate culture of groundbreaking companies in the channel.

Pruvit: Building Blue Oceans
Company Spotlights
BY R. Todd Eliason April 06, 2018
Pruvit: Building Blue Oceans
When Brian Underwood saw how his high school basketball coach utilized his platform to create a second stream of income as a distributor for a direct selling company that was many times his coaching salary, that was it; he was hooked. PRÜVIT Founded: 2015 Headquarters: Melissa, Texas Top Executive: Brian Underwood, Founder and CEO Products: Health and Wellness […]
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Immunotec: A Celebration of Science and Happiness
Company Spotlights
BY R. Todd Eliason April 06, 2018
Immunotec: A Celebration of Science and Happiness
Immunotec has quite a compelling story to tell. Its 20-year history is rooted in groundbreaking scientific research and product innovation, which began 40 years ago in Canada. Immunotec Founded: 1996 Headquarters: Vaudreuil-Dorion, Canada Top Executive: CEO, Mauricio Domenzain 2017 Revenue: $101.5 Million Products: Immune-Boosting Supplements But the story isn’t over—by a longshot, according to new CEO Mauricio Domenzain. A […]
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20 Years: Science Keeps 4Life’s Eye on Longevity
Company Spotlights
BY Heather Martin March 01, 2018
20 Years: Science Keeps 4Life’s Eye on Longevity
In their first month of business, 4Life Research founders David and Bianca Lisonbee made $254 in sales. Today that would buy only about six containers of 4Life Transfer Factor Classic supplements. 4Life Research Founded: 1998 Headquarters: Sandy, Utah Top Executive: President and CEO Danny Lee 2016 Revenue: $316 Million Products: Cell-Based Health and Wellness. In 2017, their sales were $316 […]
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Thirty-One: Driven by Passion, Fueled by Purpose
Company Spotlights
BY Lin Grensing-Pophal March 01, 2018
Thirty-One: Driven by Passion, Fueled by Purpose
Thirty-One Gifts is committed to empowering women—whether consultants, customers, or young girls struggling with confidence and other issues. This passion to help women is driven by Founder and CEO Cindy Monroe, who began the company 15 years ago in her basement. Thirty-One specializes in personalized handbags, totes, duffle bags, lunch bags and other carryall products. […]
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Southwestern: Company’s 150-Year-Old Mission Continues to Inspire
Company Spotlights
BY Jenny Vetter March 01, 2018
Southwestern: Company’s 150-Year-Old Mission Continues to Inspire
Photo: Southwestern group service project in Dominican Republic. “THE MOST IMPORTANT THING THAT OUR INDIVIDUAL EXPERIENCES WITH SOUTHWESTERN PROVIDED was the development of character—doing what needed to be done whether we felt like it or not.” “Yes, the planning, goal setting and book-keeping were all good skills, but it was ‘hitting the wall,’ which we all […]
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Amway: On a Mission Greater Than One Company
Company Spotlights
BY Heather Martin February 02, 2018
Amway: On a Mission Greater Than One Company
Managing an $8.8 billion global enterprise while being the face of a $183 billion international market is a lot of responsibility. But Amway, the world’s largest direct selling company, with headquarters in Ada, Michigan, seems comfortable with—and energized by—the challenge. Amway Founded: 1959 Headquarters: Ada, Michigan Top Executives: Co-CEOs Steve Van Andel and Doug DeVos 2016 Revenue: $8.80 billion […]
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