It’s All about “Her”
Red Aspen was recently honored with the Bravo Impact Award, which honors the achievements of companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity and excellence. The company’s incredible work in 2023 to serve and equip “her” through thoughtful, strategic initiatives perfectly captures the spirit of this award.
Equipping Her to Succeed
Every product that Red Aspen releases is inspired by “her” and the customers she serves. In 2023, the company launched over 500 individual SKUs through weekly releases and larger drops throughout the year. Leaders receive these products before they launch through Red Aspen’s early access program, giving them extra time to take photos and dream up the best ways to share them with their customers.
“We release products weekly to keep it fresh for her,” explained Genie Reese, Co-Founder and Chief Strategy Officer. “We do that to keep her engaged—so she feels like she has something new and exciting to talk about. She can do it from home. She doesn’t have to get a babysitter. It’s easy to demo on social media. It’s easy to explain. It’s easy to train on.”
Today’s Red Aspen portfolio features nails, makeup, skincare, lashes and tanning products, giving “her” countless salon-quality beauty solutions she can easily share in person and online.
Empowering Her to Grow
The Red Aspen mission nourishes the roots of the company, bearing fruit in everything from product development to leadership opportunities. In The Treehouse, Red Aspen’s corporate headquarters, the mission directly impacts the 65+ women who work there.
“Ninety-three percent of the individuals who work at Red Aspen are women,” said Amanda Moore, Co-Founder and Chief Growth Officer. “We have women that are driving forklifts. We have women who are leading teams. People ask us if we only hire women—and we don’t! But because of our mission and because of who we are, we tend to attract female applicants who want to be a part of our corporate culture and mission.”
Committed to helping team members stand up, stand out and stand together, Red Aspen offers opportunities for growth through its college internship and leadership programs. Current team members have access to the company’s RAMP initiative, which stands for Red Aspen Management Program. Designed and led by Red Aspen leaders across the company, this program focuses on improving leadership skills for both new and experienced leaders and managers.
Field leaders are empowered as well, through training and leadership resources online and “in-person” via Red Aspen’s leadership campfire Facebook group. “The whole purpose of leadership campfire is to ignite passion and spark purpose,” Amanda explained. “We have weekly topics that are centered around leadership. It’s fun to empower people and watch them soar.”
Inspiring Her to Serve
Every year, the entire Red Aspen community unites around a shared word that inspires action over the next twelve months. For 2023, that word was serve and it rippled across the company in tactical ways, informing everything from how leadership served team members, to how the field served their customers—but it also inspired Red Aspen to serve others.
To celebrate the company’s birthday in October and support Breast Cancer Awareness month, every team, both in the home office and the field, had the opportunity to give with a breast cancer focus. Teams chose the initiatives and organizations to support, and collectively they donated $30,000.
As Jesse explained, “We thought that we could write a check and donate money to a breast cancer organization, or we could include all of the various teams that we have here at Red Aspen. We donated $30,000—but the money wasn’t from us, it was from the teams. They got to choose who they wanted to donate the money to. As long as it had a breast cancer focus, we donated on behalf of that specific team, which was really exciting and really wonderful.”
Congratulations to Jesse, Genie, Amanda and the entire Red Aspen team on their well-deserved Bravo Impact Award!
From the June 2024 issue of Direct Selling News magazine.
