For Breast Cancer Awareness Month this October, Avon Products Inc. has launched a dance with a twist: the TitTok dance that reminds women to perform self-checks.
Avon has teamed up with TV Presenter Alison Hammond as part of its #WatchForChange campaign. The TV personality‘s “TitTok” dance emphasizes the importance of self-checking, encouraging people to check their boobs and pecs regularly. Alison and Avon call on viewers to share the video with at least two friends to help raise lifesaving awareness.
So far, the video has had over 137k views and over 130 dances have been created by Reps, associates and customers.
Avon UK is also on a mission to raise £100,000 for its charity partners CoppaFeel! and Look Good Feel Better by donating 100% of profits from its BCAM Collection—an exclusive range of fragrance and beauty items.
To further support the cancer community, Avon has collaborated with survivors to create a bespoke Love, Avon Cancer Care Pack. The three-product-pack launched on September 17 with 100% of profits donated to Look Good Feel Better, the only cancer support charity helping to boost the physical and emotional well-being of people undergoing cancer treatment.