In this environment, executives must proactively work with their company’s legal department to ensure their organization’s operative agreements, compensation plan, and compliance department have measures in place to minimize legal exposure.

How Prüvit’s apparel strategy creates a unique culture. Branded gear can be a terrific way for direct selling companies to increase exposure and facilitate culture throughout the field. Today’s effective strategy has evolved from slapping some logos on shirts to creating well-planned and well-executed campaigns. Branded apparel is no longer just for the most enthusiastic field distributors. Direct selling companies with successful strategies create apparel that distributors genuinely want.

COVID turned the traditional workplace on its head. How are direct selling companies managing the prospect of returning to the office—or will they?

Thanks to a transcendent Supreme Court ruling in June, college student-athletes can now earn money leveraging their name, image and likeness. This is unprecedented territory for college sports but could open countless opportunities for marketing deals and sponsorships.

With an industry-wide shift toward customer acquisition, partnering with distributors is more vital than ever before. There’s a marketing adage that states, Your brand is not who you say it is. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association is always in the hands of consumers, and in the case of direct selling, the distributors.

Learn from of those businesses that succeeded and be prepared for the next big challenge. The Postal Service™ is temporarily suspending international mail acceptance for certain destinations due to impacts related to the COVID-19 pandemic and other unrelated service disruptions. Customers: please refrain from mailing items addressed to the countries listed here until further notice.” 2020 taught us much […]

A core of what makes these short videos so effective for corporate brands is leveraging user-generated content.

Atomy has marked its presence in the global market. The direct selling company based in South Korea recorded global sales of $1.48 billion in 2020, up 13.85 percent from the previous year.

Crazy, tumultuous, unpredictable, challenging and in some cases accelerating—all these describe 2020. For the global direct selling industry, it was a year of phases unfolding differently in regions and countries around the world, depending upon a number of factors associated with the severity of COVID, governmental response to it, market readiness and the infrastructure capability of the global supply chain.

Reputation is defined as how people judge your overall quality of character and how you’re placed in public esteem or regard. In other words, it’s your good name. It is vitally important that you think strategically about everything, including your reputation.

Growth is good. It’s better—and more sustainable—when intention underlies the expansion. This is where the concept of scalability comes in. Making sure your organization has a sound but flexible infrastructure and design that can support growth is the best way to keep it from buckling under the pressure of becoming larger.

As the classic sales and marketing rule goes, “Tell them what it DOES, not what it IS.” The core of that principle is built on the fact that customers are looking for solutions to their problems.