Although they lived most of their lifetimes analog, Baby Boomers are now showing signs of struggling with digital overuse. A new poll of adults aged 59 to 77, conducted by Addiction Resource, shows that almost half of adults in this demographic now spend more than three hours a day on their smartphones.

Partner.Co was recognized at the International Business Awards for its recent brand renovation and visionary events, webcasts and marketing campaigns. In total, Partner.Co was honored with six awards, known as Stevies.

At the tenth annual DFW Startup Week, Mary Kay Inc., in partnership with the DEC Network and Southern Methodist University’s Cox School’s Spears Institute for Entrepreneurial Leadership, supported women entrepreneurs at the Women of Innovation Summit.

Scout & Cellar launched a “strategic technology upgrade” with its new Shopify integration. The addition of Shopify is expected to modernize the consultant experience and streamline processes and is part of the company’s 8th anniversary celebration.

Words stick in people’s minds. If you’re the company spokesperson, whether you’re talking to the media, your independent sales force or employees, whether you’re talking on social channels or in person, what you say and the words you use matter.

Oliveda International, Inc. announced the grand opening for its Olive Rose NO MAKEUP collection, featuring an appearance at New York Fashion Week on September 12-15. The hydroxytyrosol-based products will be applied to more than 150 New York Fashion Week models by 75 waterless beauty makeup artists, led by celebrity makeup artist Luis Casco.

A recent consumer attitudes study conducted by Ipsos for the Direct Selling Education Foundation (DSEF) shows a “sharp rise in consumer trust and interest in direct selling.” According to the study’s results, positive consumer perceptions of the direct selling channel have improved 21% since 2019, with four out of five US consumers reporting a neutral to favorable opinion of purchasing from a direct seller.

Bravenly Global reported record-breaking customer enrollments and rank advancements in the month of August, with sales surpassing $10 million. During this period, two Bravenly leaders achieved the company’s highest rank.

Zinzino AB announced plans to acquire direct sales company Truvy. The asset acquisition will include Truvy’s distributor database, associated customer register, inventory and IP rights.

LifeVantage announced its financial results for the fiscal fourth quarter of 2025. During the period, the company saw revenue of $55.1 million, a 12.6% increase from the same period of last year.

Realty of America hosted a one-year anniversary celebration, returning to the NAHREP San Diego conference where the company initially launched. In its first year of operations, the company’s sales volume exceeded $2.5 billion, leading it to onboard 2,356 agents, close more than 7,000 transactions and pay out more than $2.9 million in revenue share to its agents.

Mary Kay Inc. unveiled what it is calling a “bold digital persona to set the record straight for Gen Z and Millennials across social and streaming platforms.” The Miss Conceptions social media series blends humor, authenticity and short-form content to debunk what the brand believes are longstanding myths about Mary Kay, like “Isn’t Mary Kay just for grandmas?”