At its Farmasinergy 2025 event in Miami, Farmasi welcomed more than 3,000 influencers for a weekend of product launches, market announcements and personal growth. The event also celebrated the company’s 75th anniversary as well as new product launches that honor the company’s history, including the No. 75 Anniversary Eyeshadow Palette, two new Nutriplus Meal Replacement Shakes, […]

Natura has entered into an agreement to sell Avon’s operations in Guatemala, Nicaragua, Panama, Honduras, El Salvador and the Dominican Republic to Grupo PDC. Natura will receive $22 million with the transaction and will act as licensor of the Avon brand and product supplier.

The Federal Trade Commission (FTC) has formally abandoned its nationwide non-compete ban. In a 3-1 vote, the FTC dismissed the non-compete rule which had been previously stalled in August 2024 by a Texas federal court and had yet to officially take effect.

At its annual Direct Selling Day on Capitol Hill, the Direct Selling Association urged Members of Congress and Trump Administration officials to advance HR 3495, a bipartisan legislation that would explicitly define direct sellers and real estate agents as independent contractors under the Fair Labor Standards Act.

Sevinity, founded by Kevin Fournier, announced its official prelaunch. Fornier is a 35-year industry veteran who served on the DSA Board of directors for two years and has experience scaling companies to more than $1 billion in revenue.

Natura has entered into an agreement to sell Avon’s operations in Guatemala, Nicaragua, Panama, Honduras, El Salvador and the Dominican Republic to Grupo PDC. Natura will receive $22 million with the transaction and will act as licensor of the Avon brand and product supplier.

Over the past 18 months, direct selling has endured one of the most turbulent periods in its modern history. Closures, pivots and private equity shakeups have fueled unease and speculation about decline. Yet the real story is far more nuanced: direct selling isn’t shrinking—it’s evolving.

An analysis of data from Medifast, the parent company of direct selling organization OPTAVIA, from their clinical trial showed that those using the company’s Optimal Weight 5 & 1 plan preserved 98% of lean mass after 16 weeks on the program. These new findings support Medifast’s original goal of supporting metabolic health beyond simply driving weight loss.

Cross-functional job shadowing has been a simple, but powerful tool for Mary Kay Inc. as it seeks to improve its supply chain performance. Employees within the company’s Operations and Scheduling teams at the Richard R. Rogers Manufacturing and R&D Center temporarily swapped roles over the course of a few weeks, shadowing their peers, to foster improved collaboration and innovation.

Zinzino acquired the rights to the distributor database and associated customer register, inventory, and IP rights of the US-based direct sales company Bodē Pro through an asset acquisition. 

Although they lived most of their lifetimes analog, Baby Boomers are now showing signs of struggling with digital overuse. A new poll of adults aged 59 to 77, conducted by Addiction Resource, shows that almost half of adults in this demographic now spend more than three hours a day on their smartphones.

Partner.Co was recognized at the International Business Awards for its recent brand renovation and visionary events, webcasts and marketing campaigns. In total, Partner.Co was honored with six awards, known as Stevies.