We’ve all heard the expression “thinking outside the box.” As direct sellers, innovation drives us, and we must always embrace this thinking. But another type of thinking–“thinking outside the bubble”–is different, and it poses an idea worth considering. Our own corporate cultures breathe life into our brands and shape how our brand ambassadors compete. These […]

What’s 22-times more powerful than facts alone? Stories. Stories are the lifeblood of the direct sales industry. In this industry, we hear and share amazing stories of success about life transformations: financial security, college tuition, independence from a job, care for loved ones, world travel, and more. Their stories are about success–hard work, persistence, consistency, […]

FOUNDER’S BIOGRAPHY George Guo is the founder and chairman of YiJia. With over 20 years of experience in the direct selling field, the successful entrepreneur with keen insights established YiJia in 2004. The company’s name where “Yi” in Chinese represents “wealth and infinity” and “Jia” stands for “peace and happiness,” symbolizes Guo’s aspiration to create […]

Increased scrutiny by the Chinese government of health companies in the direct selling sector has intensified since December after high-profile incidents. In December, Tianjin-based Quanjian Group was investigated for false advertising after it used the image of a girl who died of cancer in a promotional poster for cancer-fighting products. Eighteen employees of the company were later detained […]

Natura, in partnership with Santander, will offer its Beauty Consultants a bank account with exclusive benefits. The initiative, part of the company’s revitalization plan and the digitalization of its business model, will contribute towards “bankarization” as well as the increase in productivity and income for its Beauty Consultants, expanding sales and consolidating loyalty by allowing them to offer a better customer experience. […]

According to a new study, roughly 40 percent of U.S. adults age 21 and over indicated a willingness to explore CBD under the right conditions. The study on U.S. CBD consumers by High Yield Insights is the first to quantify booming domestic consumer interest in products containing CBD, a therapeutic chemical compound found in cannabis. CBD has […]

Even as we celebrate women this month, 70 percent of women globally say they still don’t feel represented in the images they see every day. In light of that, Dove, together with its partners Getty Images and Girlgaze, recently announced Project #ShowUs, the world’s largest stock photo library created by women and non-binary individuals to […]

Instagram is launching in-app shopping capability is another sign that social media platforms are getting into the commerce game. So how does all this impact direct selling? With so many distributors using Instagram as a way to showcase new products and build their own personal brand, it’s only natural to assume they will want to […]

Thirty-One Gifts and its charitable program, Thirty-One Gives, has launched a spring fundraising campaign to transform mental health services for children in the U.S. and Canada. Now through May 31, Thirty-One Gives will focus on raising awareness to break mental health stigmas through kindness while raising funds to support critical life-changing mental health research at […]

London-based Avon Products, Inc. announced that it has become a founding patron of the prestigious new British Beauty Council. The Council was established to represent the voices, opinions and needs of the beauty industry. It seeks to promote the huge contribution that beauty makes to the UK economy and to build beauty as a career […]

The stock price for Avon Products Inc. spiked last Friday after the Wall Street Journal, Bloomberg and other news sources reported that rival Natura & Co. has confirmed that it has engaged in talks with Avon about a “potential transaction.” The confirmation, made in a regulatory filing, came hours after the Wall Street Journal reported […]

USANA Chief Executive Officer Kevin Guest has been recognized by Utah Business Magazine as a top CEO in Utah.  Guest was honored at the CEO of the Year awards, which recognizes executives who exude innovation, show sound business judgment and drive proven financial success. “There are so many innovative leaders and companies in Utah—to be named among its top CEOs […]