LegalShield today announced that Martine Girotto has been named president of LegalShield Canada. She will report to LegalShield CEO Jeff Bell.  “We are incredibly excited Martine has joined our leadership team. With her record of leadership at major brands and deep roots in the Canadian community, Martine has developed a top reputation in the industry […]

Thirty-One Gifts is rallying support for Ronald McDonald House Charities (RMHC) to help keep families together and near the care they need when a child experiences a medical crisis. This summer, through August 31, customers can round up their order total to the nearest dollar or make a donation of any amount to support RMHC. Additionally, through […]

LifeVantage Corporation announced it has been added to the Russell 3000® Index following the annual reconstruction, effective after the market opened on July 1. Annual reconstitution of the Russell US Indexes captures the 4,000 largest US stocks as of May 10, ranking them by total market capitalization. Membership in the Russell 3000 Index, which remains in place for one […]

Mary Kay Inc. announced it was recognized in the 2019 Spring Omni Awards with a coveted gold ranking for its Link & Learn™ sales education system. The e-learning platform hosts a learning curriculum designed to amplify educational support for the independent sales force and increase their business success. It also connects Mary Kay Independent Beauty […]

J.Hilburn recently announced that Dave DeFeo has been named chief executive officer. DeFeo replaces Andy Janowski, who served in the position since April 2018 and will resume his role as chairman of the J.Hilburn board of directors. “It’s been an investment year focusing on the strategic vision of the company, assembling a world-class leadership team […]

Young Living Essential Oils  announced its newest partner farm in the Philippines: the Kalipay Coconut Farm. The Kalipay Coconut Farm is making a difference in its community by empowering the local population and helping to protect the environment. Because social responsibility is an important part of its philosophy, the Kalipay Coconut Farm donates each year to […]

Walnut Bidco Plc recently announced that all conditions for completion of its public offer to the shareholders of Oriflame had been satisfied. The company, newly established by members of the Oriflame founding families of Robert af Jochnick and the late Jonas af Jochnick, also stated that the offer was declared unconditional at a Walnut Bidco ownership […]

Since 2004, Direct Selling News has been privileged to work with hundreds of direct selling companies in the course of interviewing for our cover story and other feature articles. What we’ve learned is that companies with a great culture lead the way in terms of revenue, growth and retention. In our research, we’ve learned that […]

Tokenization and blockchain technology may be the future of data security and payment speed. As technology continues to evolve along with buying experiences, one of the ongoing challenges for direct selling companies is providing faster and more secure payment processing solutions, both for the customer and the distributor. In direct selling, companies and pay system […]

In 2011, the Houston Astros were a struggling franchise with a new general manager, Jeff Luhnow. Some thought he was an unusual choice—he had more of a business background than a successful baseball resume. Jeff introduced high-tech tools and analytics and combined data with baseball IQ. In four years, they played in the post-season after […]

How to build a distinct, emotionally connected brand strategy. You’ve read the books, listened to the podcasts and watched the presentations. You’ve gotten the message: A good brand is great, but a great brand is gold. Often, though, messages about branding stop short of laying out strategies. They talk about the what and the why […]

Back in 2006, when Facebook was just a site for college kids, Twitter had less than 100 users, and Instagram, Snapchat, Tik-Tok, and Pinterest were still just ideas, the manner by which brands reached their consumers was relatively simple and straightforward. Traditional marketing—like print, television, and radio—was the only way to extend reach. If you […]