Theresa Flores, senior manager of Public Affairs for Mary Kay Inc., was elected president of the State Government Affairs Council, (SGAC) at the organization’s annual business meeting in August. In her role at Mary Kay, Flores develops and recommends policy positions that protect the company’s direct selling, product and global trade interests focusing on engagement […]

Counter Brands, LLC, parent company of Beautycounter, announced two executive appointments: Ana Badell as chief operating officer and Patty Wu as chief commercial officer. Both women will report to Gregg Renfrew, Founder and Chief Executive Officer, effective immediately. Badell joins Beautycounter from Starbucks, where she most recently served as vice president of Store Operations and Flow. Prior to that, she served as […]

AdvoCare and its former chief executive officer agreed to pay $150 million and be banned from the multi-level marketing business to resolve Federal Trade Commission charges that the company operated an illegal pyramid scheme that deceived consumers into believing they could earn significant income as “distributors” of its health and wellness products. Two top promoters also […]

For the fifth consecutive year, Le-Vel kicked off its month-long campaign to support the National Breast Cancer Foundation (NBCF). Le-Vel is donating $5 for every limited-edition Breast Cancer Awareness PINK DFT Ultra and PINK Label DFT pack sold during the month of October. This year, Le-Vel is on a mission to break the $1 million milestone in total donations […]

LegalShield announced today its expansion in Canada with the launch of new LegalShield and IDShield services featuring premium benefits current and new members. LegalShield Canada is led by President Martine Girotto, who reports to LegalShield CEO Jeff Bell, and is headquartered in Montreal, Canada. The new, expanded plans are available in all provinces and territories. […]

Avon marks its 27th year of support for Breast Cancer Awareness Month by opening up even more opportunities for women around the world to “Take a #BreastBreak.” To help shine a light on the fact breast health needs to be a priority, with 2 million new cases of breast cancer recorded globally in 2018, Avon […]

In today’s world the best way to get more distributors is to get more customers. Control, Alt, Delete We’re all familiar with this term–it’s the keys on the keyboard you press to reboot one’s computer. I think it’s time for us in the direct selling industry to do a little bit of a hard reset […]

Avon, Mary Kay, Amway and countless more brands: direct selling is an integral part of the American consciousness. It’s not surprising references to us show up in popular culture all the time. I’ve seen direct selling featured in movies and TV shows dating back decades. Media often refer to direct selling by focusing on flexibility […]

Grabbing attention and influencing action with compelling images is still a top social media marketing strategy. A survey by Social Media Examiner shows that 80 percent of marketers use visual assets in their social media marketing. Nearly a third of marketers say visual images are the most important form of content for their business. “We […]

Bringing more investment into Direct Selling According to direct selling veteran Brett Blake, direct selling companies need more capital, but even more, they need the help of smart investors and savvy executives from outside the industry to close the gap between current practices and those that will help it scale into the mainstream of public […]

Can five-dollar accessories change the world? Maybe not, but thousands of bargain jewelry-wielding Paparazzi consultants are willing to try. Many of today’s hottest brands had humble beginnings. So too was the genesis of Paparazzi Accessories, an unassuming company turned jewelry powerhouse who began as little more than a pastime for sisters Misty Kirby and Chani […]

A season of striving and success at Usborne Books & More. USBORNE BOOKS & MORE Founded: 1989 Headquarters: Tulsa, Oklahoma Top Executives: Randall White, President and CEO 2018 Net Sales: $118,811,300                                                  […]