Farouk Systems, Inc. and LG Household & Health Care announced the launch of a new exclusive haircare line called AVON CHI® ESSENTIALS. The new product line, which will be sold throughout the U.S. and Canada beginning October 30, will be sold through avon.com and New Avon’s direct sales program. LG H&H acquired New Avon Company in April 2019. Under LG […]

Following the successful launch of its KG4® ketone drink mix, New U Life is partnering with world-renowned ketogenic lifestyle expert, Thomas DeLauer. DeLauer will collaborate with the company to further develop its keto line, which embodies achievable health and wellness within a ketogenic lifestyle. A successful health and fitness author as well as a business and health […]

In recognition of World Food Day, Herbalife Nutrition is raising awareness of this year’s theme “Healthy Diets for a #ZeroHunger World.” World Food Day is sponsored by the Food and Agriculture Organization (FAO) of the United Nations. Herbalife is sharing tips on reducing food waste and calling on its independent distributors, employees and the more than 7 million members of its […]

Global beauty brand SeneGence International announced that it has launched in Hong Kong. The Foothill Ranch, California-based company is offering preliminary opportunities for new Distributors to join the company for a limited time only. The full Distributor benefits model will become available at the beginning of 2020. “SeneGence’s global expansion is bringing our products and […]

Video marketing is one of the most effective ways to generate leads and boost sales. Video content is engaging, as evidenced by the success of streaming platforms including YouTube and Twitch, and the fact that it’s versatile in the topics it encompasses makes it a smart investment. Nonetheless, there are a few ways for one […]

Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success details some of the most successful and powerful women over the last fifty years, including Mary Kay Ash. Sheryl Adkins-Green, chief marketing officer for Mary Kay Inc., contributed the opening chapter and shares time-honored principles and “keys to success” from Mary Kay Ash, one of the world’s […]

Nu Skin announced another major milestone in its Nourish the Children (NTC) initiative, surpassing more than 650 million meals purchased and donated since 2002. Malnourished children in more than 50 countries around the world have been fed VitaMeal, a nutrient-dense food, from one of NTC’s third-party charity partners after Nu Skin sales leaders, customers and […]

New Avon is putting a fresh face forward under the new ownership of parent company LG Household & Health Care, Ltd. While the iconic brand has a longstanding history of award-winning products, industry-leading innovation and a network of 250,000 sales Representatives throughout North America, Avon will now have access to LG H&H’s world-class R&D capabilities in cosmetics, personal care, fragrance, […]

DSA Brings Together Government Officials, Industry Leaders to Discuss Vital Issues for Direct Selling On October 7–8, the Direct Selling Association (DSA) hosted its annual Legal and Regulatory Seminar in Washington, D.C. The seminar brought together industry leaders to discuss legal and regulatory issues impacting the direct selling business and how companies and the Association […]

Zurvita, a premier health and wellness company, recently announced that Houston Texans quarterback Deshaun Watson will become the company’s national spokesperson. “It’s a blessing; it’s great,” said Watson. “Everything that they believe in, everything they stand for, is the definition of how I was raised. I’m glad to be a part of the family.” Watson […]

Shaklee Corporation, a long-standing sponsor of Olympic athletes, applauded Wednesday’s statement by the U.S. Olympic and Paralympic Committee (USOPC) granting athletes more freedom to advertise and benefit from their performances during the Games. Until now, members of the U.S. team could not market their competition results during a “blackout period” from the start through the […]

As was announced on October 2, AdvoCare and its former chief executive officer agreed to pay $150 million and be banned from the multi-level marketing business to resolve Federal Trade Commission charges that the company operated an illegal pyramid scheme that deceived consumers into believing they could earn significant income as “distributors” of its health […]