The Avon Company and its parent company LG H&H USA announced a partnership with humanitarian organization Global Empowerment Mission to donate $2.4 million worth of products to help provide immediate aid for emergency situations.

Wearable technology has emerged as a leading trend in the fitness realm for 2024, according to the American College of Sports Medicine’s “Future Directions of the Health and Fitness Industry” survey. Fitness trackers, smartwatches and heart rate monitors are transforming the wellness landscape, and with the wellness category constituting more than one third of the direct selling industry, these trends could help strengthen consumer attention in that space.

The Direct Selling Association (DSA) in the UK announced what it is calling a “major rebrand” as it moves to include direct to consumer (D2C) retail in the UK. DSA membership will now be open to D2C retailers and affiliate marketing brands in addition to its existing 50 direct selling company members representing half a million independent sales representatives.

The Federal Trade Commission issued a letter to the Direct Selling Association to restate its position on the interpretation of the Koscot test. The letter was sent by Lois Greisman, Associate Director, who expressed concern about a 2004 FTC letter that addressed the commission’s stance on compensation based on personal consumption.

Lorde + Belle announced its official pre-launch in Mexico and Canada. The company has already built a presence and worked within the markets over recent months to create what it describes as “foundational work” that will ready the region and the company’s staff for the official launch.

We are witnessing an extraordinary transformation, fueled by advancements in direct selling centralized platforms, artificial intelligence, easy-to-use shareable media platforms and a surge in mobile connectivity. These technologies are not just tools but catalysts, creating an environment where personalized, real-time engagement with consumers isn’t just possible—it’s expected.

LifeVantage Corporation continued its “Rise Up” theme with Momentum Academy 2024 in Nashville, Tennessee. The summit welcomed consultants to participate in workshops, seminars and keynotes that offered deep dives into topics like enrollment, retention and business advancement strategies for entrepreneurs.

The new cybersecurity battle will be a war of offense and defense wielded with Artificial Intelligence (AI). Direct selling companies are particularly vulnerable, safeguarding sensitive information of tens of thousands of distributors and customers across the country and around the world.

Many companies are rushing to adopt new approaches and new programs to attract today’s social sellers, and—in doing so—many of the tried-and-true “best practices” of our channel are being questioned and even tossed aside like never before. Ready for a field development evolution? Here are some thought-starters worthy of some discussion at your office!

As Farmasi readies for it anticipated expansion into Brazil, the company has embarked on a campaign to engage with the Brazilian community, beginning with the rebranding of the iconic Rio de Janeiro Arena. Now known as the Farmasi Arena, the venue will serve as a hub for Farmasi’s activities in Brazil, including events, product launches […]

Nature’s Sunshine Products, Inc. announced its financial results for the fourth quarter and full year 2023, posting a 5.5% bump in net sales for 2023 to reach $445.3 million. Gross margin in 2023 increased 110 basis points and adjusted EBITDA was up 26% to $40.4 million.

The Beachbody Company, Inc. announced its financial results for the fourth quarter and full year 2023. Fourth quarter revenue reached $119 million, down from $148.2 million in Q4 2022 but exceeding the high end of the company’s previously stated guidance range. Digital subscriptions totaled 1.31 million and digital revenue accounted for $64 million in the […]