Amway announced sales of $8.8 billion for the year ending December 31, 2018, a 2 percent increase over 2017 sales numbers.
The company said growth was broad-based across many of its top markets including China, the U.S., Thailand and India.
“Amway’s growth in sales is a result of our sharp focus on the experience Amway Business Owners and their customers have buying, selling and using Amway products,” said Amway Co-Chairman Steve Van Andel. “We’ll continue to make investments that enable every possible opportunity for ABO success.”
Amway attributes sales growth to significant investments in digital tools and mobile experiences as well as product innovations that have helped ABOs attract and retain more customers. This includes enabling more e-commerce and social selling, connecting additional products with digital experiences, and personalizing more nutrition and beauty products. The results of investments in e-commerce are most evident in China, Amway’s largest market and a leader in the business’ digital innovations. In 2018, 70 percent of Amway China sales were made through mobile orders.
“Amway is capitalizing on the world’s growing appetite for e-commerce,” said Amway Co-Chairman Doug DeVos. “Momentum is building, investments in digital and innovative products are increasing, and healthy, steady growth is anticipated to continue for the foreseeable future.”
According to the company, sales in nutrition and wellness were 52 percent of Amway’s market sales, up 3 percent from 2017. Beauty and personal care were 26 percent, up 1 percent.
Amway is celebrating its 60th year of business in 2019.