The Power of Consistency
Three decades of consecutive growth are rare in any industry. That’s why Direct Selling News is pleased to award PM-International our Bravo International Growth Award once again; this award recognizes direct selling companies outside of the United States that achieve significant financial growth that year. In its 32nd consecutive year of growth, PM-International Group achieved $4 billion in annual retail sales for 2025—an increase from its record-setting 2024, in which the company exceeded $3.25B.
“This success continues our 32-year track record of consecutive growth, proving that sustainable expansion delivers lasting results year after year,” shared Rolf Sorg, Founder and CEO. “This is a strong testament to the trust and relevance of our FitLine® brand. It shows that customers around the world believe in our vision and share our burning desire to increase life quality.”
It Started with a Product Launch
PM-International kicked off 2025 by introducing the world to its newest product, TopShape, the company’s latest addition to the FitLine collection, designed to support natural weight management. The January release set the tone for a transformative year.
“Just in the first few days after the launch, we sold more than 45,000 units,” Rolf shared. “As part of FitLine’s holistic concept, TopShape redefined the product portfolio in combination with our Optimal-Set and ProShape products for weight management and personal care.”
The enthusiastic response from distribution partners and customers alike was the result of the company’s continued focus on research and innovation and its commitment to exceptional product quality, which has garnered the trust of millions of customers worldwide. This trust has allowed PM-International to remain a leader in its health, fitness and beauty niche, further celebrated by the milestone of over one billion products sold globally.
Two-Fold Investment
PM-International’s success was built on a foundation that values investment in its distribution partners as much as its product innovation. The company has consistently invested in developing the tools, support systems and a leadership culture that enable distribution partners to build lasting businesses. After more than three decades of building PM-International, Rolf is more committed than ever to the direct selling business model.
“Direct selling is a people business,” he said. “By staying true to this principle, we have created long-term stability and opportunity for our partners. Their dedication and long-term commitment make this success possible, reinforcing our belief that the direct selling model works at a massive scale.”
PM-International’s distribution partners are fueled by exceptional products, developed through the company’s focus on continuous innovation and rigorous quality standards. Rolf credits much of the company’s success to the strength of its research and development efforts, which have ensured its leadership within the health and wellness space.
Healthy, Sustainable Growth
Thoughtful expansion into new markets has opened doors for PM-International and supercharged much of its growth in recent years. Today, the company’s global footprint extends further than ever, with new regional headquarters in key locations, including Asia Pacific in Singapore and the Americas in Sarasota, Florida. In 2025, FitLine products were delivered to more than 100 countries. 2026 holds even more expansion, with planned openings in Kazakhstan, the Czech Republic, Vietnam and Ireland.
“Our strategic global market expansion has significantly strengthened our international presence,” he said. “By entering new markets and reinforcing existing ones, we have expanded both accessibility and growth potential worldwide.”
Looking ahead, PM-International’s sights are firmly set on a new milestone: $5B in sales by 2027. For Rolf, that target is a natural extension of the same disciplined, people-first philosophy that has driven 32 consecutive years of growth. With a long-term vision of worldwide market leadership in the channel, Rolf and his team are building the foundation for another chapter of growth through continued investment in infrastructure and the research and innovation that keeps the company at the forefront of the health and wellness space.
Perhaps most importantly, PM-International will continue investing in its field of hundreds of thousands of distribution partners across 45 countries.
“We remain committed to empowering our distribution partners, because their success is the true engine of our future growth,” he shared.
Congratulations to the entire PM-International team for this award and another year of record growth!
From the May/June 2026 issue of Direct Selling News magazine.
