For the second consecutive year, LifeWave has been honored with the Bravo Growth Award, a recognition given to the direct selling product-based company with the highest year-over-year revenue growth on the DSN Global 100 List. LifeWave stands out again this year for its remarkable momentum, experiencing 30x revenue growth in the last six years. Between 2018 and 2024, the company saw revenues increase from $20 million to $555 million.
This progress has given LifeWave Founder and Chairman David Schmidt space to continue driving innovation with his proprietary inventions as the company seeks to improve the lives of its customers around the world. Today, LifeWave hosts operations in 55 countries across the Americas, Europe, the Pacific and Asia, and sells products in more than 100 countries around the globe.
Twenty years after launching as a network marketing company, LifeWave remains steadfastly committed to the direct selling channel as its primary go-to-market strategy, but its deep roots in out-of-the-box thinking have led the company to continuously seek new and unique ways to share its brand and product offerings with the world.
“David and the team continue to develop innovations impacting other sectors, such as drone technology for search and rescue efforts,” said Meredith Berkich, LifeWave President. “Everything is connected to making the world a better place with more independence for people searching for answers regarding how to live with quality—longer, better and younger.”
Maximizing Potential
Each year, LifeWave challenges all members of its Senior Leadership Team to propose two to three major initiatives they believe the company should invest in. These project proposals analyze the time, finances and focus required and identify ways to impact revenue, optimize spending and minimize risk. From these initiatives, LifeWave creates a strategic growth plan that introduces game-changing ideas for the future. Recently, one of these pitched ideas became the sophisticated Quality Management System rolled out earlier this year.
“Simply put, we never take success or people for granted,” Meredith said. “Our team members are regularly challenged to consider what we can improve, how we can innovate our processes, and where we should focus to have the greatest impact on the LifeWave enterprise. There is almost a restlessness about it; a discontent and unwillingness to settle. We encourage each other to think outside the box in every functional area within the business and seek to empower and encourage each other to do our best work every day.”
To drive excellence in 2025 and 2026, LifeWave plans to lean into this ambitious approach to leadership by enhancing its digital user experience (UX). The intention is to dissect every aspect of its Customer and Brand Partner UX, with the goal to compete, not with other direct selling companies, but with global ecommerce in general.
“LifeWave’s success over the past five years has been due largely in part to research and innovation, coupled with an extremely talented and passionate team of independent leaders who embrace and share our technology,” Meredith shared. “We are driven to maximize people’s moments in every area of the Brand Partner life cycle, beginning at ‘hello.’”
Building Momentum
Collaboration and teamwork have become LifeWave’s momentum builders. The executive team is convinced that the strength of its organization is dependent on building trust and safety among colleagues, and that this culture of confidence begins at the top. By exemplifying a work environment where people can depend on their coworkers to consistently engage and execute at an optimal level, the leadership believes this encourages the creativity necessary to produce sustainable results. The ultimate goal is to achieve maximum individual and team performance while remaining acutely aware of the organization’s overall health.
“Never apologize for being obsessed,” Meredith explained. “Not all people find being a member of a high-performing team suits their workstyle or lifestyle, and that’s okay. We accept that hyper-growth environments aren’t for everyone. At LifeWave, we’ve seen that being fully transparent in setting expectations; holding each other accountable; and having people aligned with our key initiatives and culture minimizes confusion and eliminates silos.”
LifeWave’s exponential growth has been secured through patented “life technology” that remains a differentiator in the marketplace and continues to propel the company into revenue brackets and markets that outpace expectations, but it is the face-to-face and interpersonal relationships that it believes will solidify its future success and continue building brand recognition on a global scale.
According to Meredith, “No matter the evolution the direct selling sector is going through at this time, one fact remains. The power of personal relationships—human beings eager to share their experiences and passion with others—is unsurpassed in its ability to connect consumers with products and services that enrich their lives.”
Congratulations to David, Meredith and the entire LifeWave team on their continued and ongoing success.
From the May/June 2025 issue of Direct Selling News magazine.
