PM We Care is improving lives on a global scale.
PM We Care, the charitable foundation of leading global direct selling company PM-International, stands as a testament to the company’s commitment to giving back and making a meaningful impact in communities worldwide. At the heart of its mission is this strong belief: children are the key to a brighter future. That’s why the PM We Care foundation focuses on sponsoring children, giving them the support they need to grow, learn and create a better future for themselves.
Long-Standing Partnership with World Vision
Every year, PM-International demonstrates its strong commitment to social responsibility through its charitable foundation, PM We Care, by donating to the international aid organization World Vision. This year’s contribution of $2.37M supports projects that aim to improve the health, education and living conditions of their sponsored children.
From the very beginning, PM-International made the decision to give back as soon as it was economically possible. For more than 20 years, the company has shared a strong partnership with World Vision, ensuring that resources are used effectively and supporting long-term projects that create real, lasting change. The company is the only and largest corporate sponsor of World Vision funding not just aid for individual children, but entire regional development projects. These long-term initiatives, some lasting approximately 15 years, are carried out in collaboration with local communities. The goal is to create sustainable improvements and provide children with long-term opportunities.
Currently, PM We Care is active in countries such as Peru, Zimbabwe, Tanzania, Bolivia, Cambodia, Bangladesh and Nicaragua. By 2025, PM-International will extend its support to 600 more sponsored children in Vietnam, bringing the total to 6,600 sponsored children, along with their families and communities, worldwide.
Making a Global Difference by Helping Children Locally
From the very beginning, PM-International’s charitable projects have been in the hands of Charity Ambassador Vicki Sorg. Together with World Vision, she visits at least one of the projects every year to meet the local children and their families, witness progress and the impact of their work firsthand. This year, she traveled to Bolivia, where she celebrated the inauguration of a new playground funded by the company’s distributors through proceeds from PM-International’s “Share Your Love” campaign in March 2024.
“It is impressive and incredibly moving to see how much gratitude and optimism people express despite difficult living conditions,” she shared. “The projects we support here provide access to clean drinking water, health education and agricultural training. Visiting Bolivia, I have learned how much hope and potential exist in these communities.”
Sustainable Support through Targeted Collaboration
PM-International’s charitable efforts are guided by a clear goal: to provide children not just with material support, but with long-term opportunities for a better future. This approach aligns with the company’s corporate philosophy of improving people’s quality of life.
“I’m proud of how our team works together to improve lives worldwide. Through the PM We Care Foundation, every product sold contributes to ‘One hour of life’ to those in need. Our Team Partners embrace the power of giving back, and PM We Care is a core part of who we are. I’m truly proud of our distributors and corporate team for the difference they make every day. As our company grows, so will our ability to support more children and create lasting change,” explained Sorg.
The direct selling industry is uniquely positioned to drive meaningful change. With its global reach, passionate distributor networks and people-first approach, it provides the perfect platform to give back. PM We Care uses this strength to focus on children, recognizing that they are not only the most vulnerable members of society but—most importantly—our future.
Next Goal: Supporting 10,000 Sponsored Children
As PM-International continues to grow, so does the scope of its support. The company’s next goal is to sponsor 10,000 children, providing even more children around the world with a brighter future.
PM-International is a powerful example of how economic success and social responsibility can go hand-in-hand. In a strong partnership with World Vision, the company sends a powerful message of responsibility and hope—for a world where every child has the chance for a better future.
From the January/February 2025 issue of Direct Selling News magazine.
