Young Living announced the launch of Wyld Notes. This new sister company features a collection of five 100% natural fine fragrances designed around an affiliate program, allowing Young Living Brand Partners the opportunity to earn commissions on Wyld Notes sales and expanding their earning potential within the Young Living ecosystem.
“At Young Living, we see opportunities where others see obstacles,” said Mary Young, Young Living Co-Founder & CEO. “Wyld Notes represents our vision for the future: a new way to connect with customers and empower our Brand Partners, all while staying firmly rooted in the Network Marketing model that defines us. We are setting a new standard for the industry and are excited to lead this charge.”
Young Living emphasized its continued dedication to the direct selling industry, describing Wyld Notes as “not a departure from this legacy but an innovative approach to complement it” and stated Wyld Notes would serve as an additional tool for Young Living to “expand its reach and re-engage with a broader audience” – enhancing rather than replacing the direct selling model as a business strategy.
This strategic move is Young Living’s direct response to shifts in consumer behavior, increased competition for affiliate marketing and the growing demand for seamless digital experiences, and stated that Wyld Notes would address these marketplace challenges by “tapping into the projected $96 billion fine fragrance market while strengthening the foundation of the network marketing model.”
The Wyld Notes affiliate model will now provide resources for Brand Partners seeking to re-engage inactive customers, create a horizon of new opportunities while staying true to the relationship-based model Young Living is known for, and use simplicity and authenticity to attract the Millennial and Gen Z audiences.
A blend of fragrance and product innovation, the Wyld Notes portfolio will feature 100% natural fine fragrances, including:
- Fireside Citrus – A blend of woody and citrus notes
- Timeless Floral – A grounded fragrance that uses jasmine, tonka, lavender and vanilla to evoke the beauty of a lush English garden
- Smokey Ember – A bold fragrance featuring bright citrus and fruity notes, deepened by fir balsam and earthy woods
- Sweet Decadence – A warm blend inspired by freshly baked pastries and the cozy richness of a nutty treat
- Rugged Wilderness – An aromatic balance of sweet, herbal freshness with earthy richness
“The fragrance industry is often shrouded in secrets, filled with toxins, and reliant on synthetic ingredients that compromise both health and the environment,” said Gaya Samarasingha, Wyld Notes CEO. “Wyld Notes is here to redefine what’s possible, proving that fine fragrance can be 100% natural, luxurious, and completely transparent. Every note in our collection is a testament to the purity and beauty of nature, crafted for those who demand more from the products they use.”
Wyld Notes will officially launch in February of 2025.
