The Beachbody Company (BODi), known for its ubiquitous workout regimens like P90X, 21 DAY FIX, and LIIFT4, announced the launch of a new initiative that will allow customers to purchase and download its most popular fitness and nutrition programs without a subscription.
BODi’s more than 134 digital fitness programs will gradually become available for individual purchase in the coming months, giving consumers the option to purchase specific content rather than an entire subscription. The company likened this strategy to its highly successful legacy DVD offers and expects this new initiative will complement their subscription business.
“We know there is a great deal of latent demand for BODi’s programs, and this announcement provides an opportunity to introduce more people to the power of our approach and offerings,” said Carl Daikeler, BODi Co-Founder and Chief Executive Officer. “Once people experience the quality of our programs, we believe that upgrading to a BODi subscription, which unlocks access to our entire library of content, will be a natural next step in their fitness evolution with us. This is a big opportunity, and no other platform has the capability and library to do this.”
