Nature’s Sunshine Products, Inc. recently announced the restructure of its global business units as well as the appointment of new executives.
The company’s restructure of its global business units included creating four regional Operating Business Units (OBUs) to further align and target regional strategies driving synergies in product, organizational and go-to-market capabilities across both the Nature’s Sunshine and Synergy brands. According to the company, the new structure will build regional capabilities that can enhance focus on local consumer needs, with strong management support and targeted strategic direction. The leadership of each OBU will report directly to President and Chief Executive Officer Terrence Moorehead.
In conjunction with the new operating structure, the company has realigned its executive leadership. Dan Norman has been appointed as executive vice president and president of Asia/Pacific (APAC) and Bryant Yates has been appointed executive vice president and president of Europe. Latin America (LATAM) will report directly to the president and chief executive officer until an OBU leader is appointed. These appointments follow the recent appointment of Eddie Silcock as executive vice president and president of North America.
“We are excited to announce this realignment of our global operations, which is designed to strengthen our regional operations, align market strategies and drive synergies throughout our business as we leverage product capabilities, local market knowledge and our sales strategies across both the NSP and Synergy businesses,” said Moorehead. “Additionally, we expect to improve organizational efficiencies throughout our regional business functions. We are confident these changes, along with our new leadership team will help invigorate our regions and propel our company into the next phase of improved performance, positioning the company to benefit from ongoing industry growth while building value for our shareholders.”
Norman will continue to play a key leadership role in Synergy Worldwide’s global strategy as president of Synergy Worldwide, a position he has held since September 2007. His prior roles with the company include vice president of Operations and vice president of Information Systems. Prior to joining Synergy, he served as a senior manager of European Operations at another direct selling company from 1998 through September 2004.
Yates most recently served as president of the company’s Russia, Central and Eastern Europe & Wholesale division. Prior to his current role, he served as executive director of International of Nature’s Sunshine, director of International-Europe/Middle East and general manager of Nature’s Sunshine Products of Russia, an affiliate of the company. Mr. Yates has been employed by the company since 1999.
Silcock joined the company in April 2019 as executive vice president and president of North America. Prior to joining the company he held positions of chief sales officer and as executive vice president of Global Sales at other direct selling companies.