Sao Paulo, Brazil-based direct seller Natura is expanding its collaboration with Wirecard, one of the fastest-growing digital platforms in the area of financial commerce, by adding the company’s new digital finance features to enhance consultant and customer experiences.
Natura has been collaborating with Wirecard Brazil since 2014. Since that time, the cosmetics, perfumery and personal goods company has taken advantage of extra features offered by Wirecard. With the additional features recently provided, Natura now benefits from all of Wirecard’s marketplace offerings.
The new features offer greater technological and scalable insights for merchants within marketplaces, which in turn allow entrepreneurs improved financial control and offer customers an improved shopping experience. The upgraded version includes a range of value-added features such as split payments, automatic refunds, bank account transfers and financial reconciliation.
“Wirecard’s support has been essential for Natura’s development in the Brazilian e-commerce sector,” said Murillo Boccia, Natura’ chief digital officer. “With the new analytics and digital finance tool offered by Wirecard, our consultants can improve their financial management with greater ease than ever before.”
Igor Senra, CEO at Wirecard Brazil, commented: “We are delighted to be strengthening the Brazilian e-commerce market with our digital financial technology solutions, all via a single platform. Natura will now benefit from new technological resources to serve consultants in Brazil.”
Natura is the market leader for the direct sales sector in Brazil with more than 1.7 million consultants and is part of Natura & Co, a result of the combination of Natura, The Body Shop and Aesop brands. Brazil plays a major role in the direct sales segment, as it is responsible for 5 percent of global sales and ranks sixth in this segment overall. In 2017, the industry handled R$45.2 billion with 4.1 million active entrepreneurs according to the Brazilian Direct Selling Association (Associação Brasileira de Empresas de Vendas Diretas – ABEVD).
Wirecard provides business customers with an ecosystem of real-time value-added services built around digital payments using an integrated B2B2C approach. This ecosystem concentrates on the areas payment & risk, retail & transaction banking, loyalty & couponing and data analytics & conversion rate enhancement in all sales channels (online, mobile, ePOS). Wirecard AG is listed on the Frankfurt Stock Exchange.
