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Forward Thinking
Forward Thinking stories are concise, straightforward takes on the culture, events and technology that shape the channel. They explore everything from social media and tools to incentives and innovations.
Americans check their phones every 10 minutes on average, making text messages a channel that demands attention. With a 98 percent open rate, SMS presents a unique opportunity for businesses to connect with their audience effectively.
While voice commerce currently represents a fraction of overall ecommerce volume, its growth trajectory is undeniable. Currently, the experience is used more for searching, but ordering and even reoccurring orders are on the rise. It’s certainly a rising trend direct selling companies should explore or integrate onto a larger ecommerce strategy.
Wearable technology has emerged as a leading trend in the fitness realm for 2024, according to the American College of Sports Medicine’s “Future Directions of the Health and Fitness Industry” survey. Fitness trackers, smartwatches and heart rate monitors are transforming the wellness landscape, and with the wellness category constituting more than one third of the direct selling industry, these trends could help strengthen consumer attention in that space.
The new cybersecurity battle will be a war of offense and defense wielded with Artificial Intelligence (AI). Direct selling companies are particularly vulnerable, safeguarding sensitive information of tens of thousands of distributors and customers across the country and around the world.
AI-powered virtual product try-on experiences continue to revolutionize online and in-person retail experiences, offering convenience and personalization. These “virtual fitting rooms” have the potential to not only enhance customer engagement but also reduce return rates and increase sales. Some direct selling makeup companies are already using forms of this experience while others are considering incorporating it for branded swag.
Effective New AI-powered tools evolve image and video creation. Learn about AI Animation Trends, D-ID (the Tel Aviv-based startup known for its AI video technology) and Picsart Ignite (a set of AI-powered photo editing tools designed to simplify creating ads, social posts, logos and more).
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