Vorwerk announced the grand opening of its first Thermomix experiential store in Singapore. The company established its own subsidiary in Singapore and Malaysia last year as part of an investment in Asia and selected Singapore as “the ideal launchpad” for its flagship store because of its community of culinary enthusiasts and interest in kitchen innovation.
The experiential store provides a way for potential customers to have what the company described as “unique and bespoke experiences” that feature live cooking demonstrations led by in-house experts as well as exclusive culinary masterclasses with guest chefs and customized themed cooking workshops.
The store’s grand opening also celebrated the launch of the Thermomix TM7 in Singapore, which features a ten-inch multi-touch display, a quietly powerful motor, insulated mixing bowl, and a seamless integration with a dynamic digital ecosystem that gives users access to more than 100,000 recipes.
“We’re really excited to start a new chapter in Singapore and Malaysia – and to open up completely new possibilities for Thermomix enthusiasts in this region,” said Isabel Padinha, Vorwerk Senior Vice President Sales.
