TikTok announced an updated version of its community guidelines.
Under a section of policy prohibiting various types of “Frauds and Scams”—which used to focus on outright Ponzi schemes, get-rich-quick hoaxes, and phishing attempts—the company became the first major social-media platform to declare that multilevel marketing was verboten as well.
The addition “helps our community understand what to expect on TikTok and what to report to us,” a spokesperson told The Atlantic “Which further helps to protect people, especially those who may be vulnerable or unaware of MLMs.”