USANA Health Sciences, Inc. has renewed its role as the official nutrition partner of Nordiq Canada, the national governing body for cross-country skiing in Canada. With this agreement, USANA will continue supplying NSF Certified for Sport nutritional products to Nordiq Canada’s elite athletes as they train and compete in the 2030 Olympic Winter Games and beyond.
“We’re thrilled to renew our partnership with USANA, a company that shares our commitment to athlete health, integrity and excellence,” said Beckie Scott, Nordiq Canada CEO. “At Nordiq Canada, we believe success is built on hard work, trust and a steadfast commitment to clean sport. As someone who has dedicated much of my career to advocating for fair play, I know how important it is to surround our athletes with partners who uphold those same values. USANA’s continued support helps ensure our athletes have access to high-quality nutritional products while reinforcing the culture of integrity that defines our program.”
USANA stated that its partnership with Nordiq Canada is a “natural extension of its global mission” to empower people everywhere to live healthy, more vibrant lives, and that working with elite sports organizations “demonstrates how science-backed nutrition can play a decisive role in athletic performance at the world’s highest levels.” By supporting Nordiq Canada in particular, USANA is also strengthening its ties and commitment to the Canadian market, where it continues to invest in partnerships as it grows its presence in the region.
“Canada has a passionate and knowledgeable fan base for cross-country skiing, and Nordiq Canada’s athletes inspire millions of Canadians every time they compete,” said Tracie Kenzora, USANA General Manager of Canada. “This renewal is a reflection of USANA’s deep commitment to the Canadian market and to the athletes and communities we serve here. We’re thrilled to continue standing behind some of the country’s finest athletes as they chase their dreams on the world stage.”
