Refill stations will soon be available in majority of The Body Shop retail stores. As part of a five-year rollout plan, product refill stations are part of the company’s efforts to reduce plastic use and continue its action against the global plastic crisis.
The company’s U.S. stores will receive the first refill stations, with the goal to equip 49% of all U.S. locations by the end of the year. By the end of 2022, the company plans to have available refill stations in roughly half of its store locations across the country, and will serve from six to twelve products, depending on store size.
“The foundation of The Body Shop’s environmental activism was born out of ideas like these, when our founder, Dame Anita Roddick, refilled her first bottle out of necessity in 1976,” said Hilary Lloyd, Vice President of Marketing and Values, North America. “Our customers have been eagerly awaiting for refills to return to The Body Shop. We’re thrilled to be embracing a circular economy approach and provide this sustainable alternative.”