It’s been nearly a year since The Happy Co. overhauled its entire brand. Looking back at the gargantuan task, Chief Marketing Officer Clare Holbrook shares some insight about what they learned, what worked and how the rebrand was received.
The Happy Co. recently introduced Spanish-language resources, including Spanish-language sizzle reels, assets for product promotions, and other support tools to help Latino distributors as they grow their presence and businesses within the Spanish-speaking community.
The Happy Co., known for its nootropic, functional beverage products, announced the unveiling of its new weight loss system. Included in this new system is a debut product, The Fit & Happy Shake, which will be available in mocha and vanilla.
The Happy Co. is launching its nootropic functional beverages, as well as its entire U.S. product line into 21 European countries. “This will be The Happy Co.’s first introduction into the European market,” said Bo Short, Chief Executive Officer of Elevacity Holdings LLC & Elevacity International Holdings, LLC. “We are taking advantage of the popularity […]
Before it was The Happy Co., Elevacity was skillfully distributing joy. More than 410,000 customers enrolled within the company’s first two years of business—an almost 10:1 customer-to-distributor ratio—bringing in $15 million in sales each month. As people joined for the mood-enhancing and nootropic science-based products, they stayed for the warm and fun company culture. Organically, happiness became Elevacity’s trademark characteristic.
The Happy Co., known for its nootropic-infused functional beverages, has added Liquid Sunshine Defense Drops™ to its product portfolio. The product was originally added as a limited-time offer in January, but is now a permanent addition after the company saw rapid sales. “We are constantly striving to expand the product categories that our Brand Partners […]
The parent company of The Happy Co., Sharing Services Global Corporation (SHRG), announced that its largest shareholder, Document Security Systems (DSS) will increase its investment in SHRG by an additional $30 million. “We are taking aggressive steps to position ourselves as a dominant, global player in the direct selling industry,” said Bo Short, CEO of […]
The Happy Co. announced it has plans to “aggressively expand” into Asia, with the expectation that this move will allow their business operations to exponentially grow around the world. “Our initial expansion efforts will focus on locations such as South Korea, Japan, Hong Kong, China, Singapore, Taiwan, Thailand, Malaysia, and the Philippines,” said Bo Short, […]
Elevacity announced the launch of its new brand identity, The Happy Co. This new brand is the result of a six-month creative development process led by premier digital marketing agency, BVA, whose clients include Red Bull and Kylie Cosmetics. “We are so excited to launch this new brand to a global audience in the coming […]