In our January 2019 issue of Direct Selling News, we published a story on some best practices to employ when responding to misleading facts about your company or negative criticism of the industry. The article illustrates that sometimes it’s better to leave things alone because it can just bring more attention to the story. But, there are times when…

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SEACRET Ben Shabat

In 2000, when brothers Izhak and Moty Ben Shabat launched a family-run holiday business selling toys in mall kiosks, their family and friends risked everything to help. SEACRET DIRECTFounded: 2011Headquarters: Phoenix, AZTop Executive: Izhak Ben Shabat2017 Net Sales: $200 Million2018 Global 100 Rank: 72Products: Cosmetics, Personal Care Their parents sold everything they owned, their extended family…

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Steve Wallach

Youngevity, a leading omni-direct lifestyle company, recently announced that Chief Executive Officer Steve Wallach has been appointed to the Direct Selling Association (DSA) Board of Directors. “I’m especially pleased that Steve Wallach has been elected to serve on the Direct Selling Association’s Board of Directors,” said DSA President Joseph Mariano. “We believe direct selling will play…

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A new report from Mintel, one of the world’s largest market intelligence firms, provides insight into skin care shopping trends in China. According to the report, while China’s cosmeceuticals market is currently quite diversified and fragmented, it appears cosmeceutical products are resonating more and more with Chinese consumers. Mintel’s research reveals that as many as…

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Shanghai Skyline

Herbalife Ltd., a Los Angeles, California-based health and wellness company, has created its first-ever “China Growth and Impact Investment Fund” to stimulate the development of its business and accelerate growth in China as well as help address challenging public-policy issues such as the rise in obesity. Funds for this new initiative were granted to Herbalife Nutrition by governments in China as part of…

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This is a special section of the August, 2017 Cover Story article. Data Released on Pilot Basis in 2016 Seeking a clearer picture of the direct selling salesforce, U.S. DSA and WFDSA embarked on new research to characterize the motivations of people involved in direct selling. U.S. DSA President Joseph Mariano says the channel became increasingly…

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