The industry’s most unique events, VideoPlus University and SUCCESS University, attracted more than 500 executives to 2012 Right Ideas Right Now, two full days of sharing and learning in downtown Dallas April 16-17.

America has a love affair with coffee. Every day, more than half of the country’s adult population admits to habitually downing a cup of joe—the liquid equivalent of 146 billion cups each year.

What words come to mind when you think of coffee? Probably words like fresh roast, rich aroma, mocha, full-bodied, perhaps even Starbucks. One word that is very unlikely to come to mind when thinking about coffee is mushroom.