Each year Stuart Johnson reviews the performance of the publicly traded product-centric direct selling companies. Because these companies report publicly, their results offer one of the clearest windows into the health of the channel.

Combined with high demand for health and wellness products and a long-standing cultural familiarity with relationship-based selling, APAC continues to draw attention from companies evaluating new or expanded regional strategies.

Nu Skin Enterprises Inc. announced its fourth quarter and full-year financial results for 2025. Revenue during the fourth quarter reached $370.3 million with a gross margin of 70.7%, compared to $445.6 million and 62.7% in the fourth quarter of 2024. EPS was $0.29. Full-year 2025 revenue reached $1.49 billion with an EPS of $3.18. “We […]

Nu Skin Enterprises, Inc. released its 2024 Social Impact and Sustainability Report, outlining its progress and priorities regarding its global philanthropic and environmental efforts. The company’s nonprofit organization, The Nu Skin Force for Good Foundation, supports the company’s social impact initiatives, and in 2024 donated more than $4.6 million to conservation projects and children-related relief […]

Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.

Nu Skin Enterprises Inc. debuted Prysm iO, its new intelligent nutritional wellness device and platform designed to deliver insights about health and wellness.

Nu Skin Enterprises Inc. announced its financial results for the third quarter of 2025. Revenue during the quarter was $364.2 million, down from $430.1 million in the third quarter of 2024. While this total represents a 15.3% decline (11.5% when excluding 2024 Mavely revenue), the results were in line with earlier guidance.

Direct Selling University’s (DSU) Fall 2025 event was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and come together to chart the future of the industry.

Nu Skin Enterprises Inc. was named the world’s number one company for beauty and wellness device systems by Euromonitor International Ltd. This is the second consecutive year that the company has earned this title.

Nu Skin Enterprises Inc. announced its financial results for the second quarter of 2025. Revenue fell 12.1% year-over-year to $386.1 million. Year-over-year, gross margin showed a slight improvement from 76.1% to 77.5% for Nu Skin business. Overall, however, gross margin fell almost 2% year-over-year.

Happi, a household and personal products publication, released its Top 50 list. Each year, since 1978, the list has analyzed the largest US-based companies in the household and personal products industry, ranked by sales.

Nu Skin Enterprises Inc. relaunched its ageLOC Tru Face line with sustainability-minded packaging. This repackaging effort is designed to reduce environmental impact and is expected to cut down on waste, lower carbon emissions and help consumers embrace a refillable system.