We dive into what we can learn from experiential retail and direct-to-consumer brands. It’s the stuff of every chief marketing officer’s dreams. Imagine you’re a company that generates huge sales from a product that’s still in development. You’ve got a legion of customers who love what you sell and stand for so much that they’ll […]
We dive into what we can learn from experiential retail and direct-to-consumer brands. It’s the stuff of every chief marketing officer’s dreams. Imagine you’re a company that generates huge sales from a product that’s still in development. You’ve got a legion of customers who love what you sell and stand for so much that they’ll […]
We need to be more proactive in dealing with our channel’s negative perception. On Aug. 25, SHOWTIME aired the first episode On Becoming a God in Central Florida, starring Kirsten Dunst. The series is set in a small town near Orlando in 1992, and Dunst plays Krystal Stubbs, a minimum-wage water park employee, who lies, […]
Las Vegas-based MyDailyChoice/Hempworx recently announced that Kathleen Earle has been appointed chief operating officer. In her new role, Earle will be responsible for building the processes and structure to support the growth of founders Josh and Jenna Zwagil, including a new home office. Earle is a 25-year veteran of the network marketing industry. She was […]
Marijuana’s misunderstood sister hemp is projected to be a $22 billion market by 2020, but can it overcome the social stigma and federal regulations that threaten to hold it back? It’s been called the gateway crop. Thanks to its stalks topped with five leaves, hemp shares the same signature look as its intoxicating relative, the marijuana […]
Welcome to the Young Company Interview Series If you look at the companies and industries that have been disrupted the most over the past five years, it has been from young companies who have forced bigger brands to not only take a look at their operations but start thinking more like beginners instead of experts. […]
In 2000, when brothers Izhak and Moty Ben Shabat launched a family-run holiday business selling toys in mall kiosks, their family and friends risked everything to help. SEACRET DIRECT Founded: 2011 Headquarters: Phoenix, AZ Top Executive: Izhak Ben Shabat 2017 Net Sales: $200 Million 2018 Global 100 Rank: 72 Products: Cosmetics, Personal Care Their parents sold […]
This Q&A is part of the July 2018 Cover Story Q: How does being cloud-based give you an advantage over companies with large headquarter locations and lots of employees? In the startup phase it’s a great way to control expenses since you are not putting money into infrastructure and things you don’t need like office […]
Los Angeles-based global nutrition company Herbalife recently recognized its sponsored soccer athletes Cristiano Ronaldo, Juan Cuadrado and Jaime Penedo for helping their respective national teams of Portugal, Colombia and Panama, and the Herbalife Nutrition-sponsored Belgium National Team on qualifying for the 2018 FIFA World Cup Russia™. The competition is scheduled for June 14 through July […]
Dallas, Texas-based Stream (formerly Stream Energy), a provider of connected life services, recently launched its line of energy services, in addition to wireless, protective and home services, in Delaware. This is the company’s second energy expansion in 2017, following the opening of the Illinois market in September. Delaware is the eighth state added to Stream’s […]
Quebec, Canada-based Immunotec Inc., a seller of nutrition, skincare and wellness products, recently announced that Meredith Berkich, the 25-year network marketing professional and two-time member of Direct Selling News’ Most Influential Women in Direct Selling, has joined its executive team to lead the U.S. business as President of Immunotec U.S. The announcement caps a year […]
December is a time of celebration. And what a pleasure it is to kick off my tenure as the new Publisher and Editor-in-Chief of Direct Selling News with our very own celebration. This month, almost the entire issue of the magazine is dedicated to our cover story celebrating “The Most Influential Women in Direct Selling.” This year […]