As part of its evolution and adaptation to market trends, the direct selling business model continues to adopt features of online commerce. While incorporating the strengths of e-commerce is important, the channel still has its own unique strengths—strengths that need to be communicated as part of a strategic and well-implemented communications program. Almost anyone can […]

Personal development and self-improvement have been linked with the direct selling segment for decades. The notion of improving your current situation is what draws so many people to direct selling in the first place. As you’ll learn from this month’s cover story, personal development remains fundamental to the best of what modern direct selling has […]

In Washington, D.C. and across the country, there is an association for everything. Each industry, product or interest group has its own agenda. And there is an association to advocate for each one of those agendas on all levels of government. For Americans, it seems only natural to stand together and advocate for a point […]

Plexus Worldwide, a Scottsdale, Arizona–based health and wellness company, has named Susie Rockway, Ph.D., as Chief Science Officer. Rockway will be responsible for research and development, product innovation, claims substantiation and medical affairs. “Dr. Rockway is a well-known and respected nutritional scientist who remains active in academic research, contributing to numerous journals and publications,” said Chief Marketing Officer Cindy […]

Zija International founder Ken Brailsford will be resuming his position as CEO of the Lehi, Utah-based company. After pursuing other business interests, he is eager to work alongside Zija president Ryan Palmer to achieve goals set in place by the executive team. “I’m looking forward to being in a more hands-on role for a company […]

Nu Skin Enterprises, a Provo, Utah-based skincare and nutritional company, has launched ageLOC LumiSpa. The dual-action skincare device treats and cleanses the skin, delivering a skin treatment and cleansing benefits to reveal smoother, softer skin. “The convenience and immediate results of ageLOC LumiSpa make it ideal for today’s busy consumer,” said CEO Ritch Wood. “With its unique […]

LifeVantage Corp., a Sandy, Utah-based health and wellness company, has introduced Vitality Stack™ Packets, portable nutritional supplements that are a companion product to the company’s successful recent launch of Vitality Stack™. “Our bodies are extremely complex, but previously we have only been offered a one-size-fits-all solution,” said Vice President of Branding Jina Anson. “Today’s customers want more personalized […]

Isagenix International, a Gilbert, Arizona-based global health and wellness company providing nutrition and lifestyle solutions, has appointed Jonas Hedberg as the company’s general manager of Europe. Hedberg, a Swedish national who is fluent in Swedish, English, German and French, will lead the company’s efforts in the European market from Isagenix’s London office. He brings extensive experience to […]

Young Living Essential Oils has announced that it has named Jared S. Turner as its president. Turner also will remain as chief operating officer, the role in which he has served for the past two years. He will continue to work closely with the Lehi, Utah-based company’s founder and chairman of the Board Gary Young […]

Youngevity International, a Chula Vista, California-based omni-direct lifestyle company, has acquired the Gigi Hill handbag and accessory brand. The company also has entered into a long-term contract with Gabrielle “Gigi” DeSantis, co-founder of Gigi Hill, to lead the integration of Gigi Hill products. Steve Wallach, Youngevity CEO, said, “We are impressed with the loyal following of the […]

Thirty-One Gifts, a Columbus, Ohio-based seller of handbags, accessories and organizational products, is celebrating its 15th anniversary with a nationwide tour. Beginning today, a pink mobile shop is scheduled to roll across the country to mark the anniversary. The tour began at Laguna Hills, California, and traverses the country until making a final stop July 21-23 in […]

The AdvoCare Foundation, along with four‐time CrossFit® Games Champion Rich Froning, has challenged the public to raise awareness of childhood obesity by taking part in its inaugural #GenerationFit workout event on Feb. 3. The event will be held during the 25th Anniversary Celebration at AdvoCare’s annual National Success School with Froning leading a special workout. […]