Los Angeles-based Herbalife Nutrition announced a design competition in collaboration with the prestigious Fashion Institute of Design & Merchandising (FIDM). Kicking off with the new school year, the design challenge is part of a special Advanced Study Program, International Manufacturing & Product Development, where FIDM students will develop a line of activewear for Herbalife Nutrition’s […]

How many of us DVR our favorite television shows because we don’t want to be bothered with ads? Or click the “x” on those pop-up screens telling us about limited-time offers? What about the ads displayed on billboards, on the sides of buses, in the subway, the grocery store and sporting events? When advertising pervades […]

So you think millennials have disrupted the market? Just wait until you see what the next generation of consumers has in store for the direct selling industry. Pinned as lazy, entitled or demanding, the millennial demographic has earned a bad reputation with the generations before them. They are the free thinkers with high expectations who […]

On paper it doesn’t seem like Xyngular’s math should work. The company’s equation for weight loss? Become less to become more. Its algorithm for financial stability? Bring in a few hundred dollars more a month, not millions a year. Xyngular Founded: 2009 Headquarters: Lehi, UT Top Executive: Russ Fletcher, CEO Annual Revenue: $100 Million But the […]

OPTAVIA’s journey over the last two years very closely resembles the lives of the very community it serves. CEO and board member Dan Chard and his new team understood that the evolution of OPTAVIA was a turning point for the parent company. As a health and wellness brand, OPTAVIA works with clients seeking a change, […]

This Sidebar is a part of the September 2018 Company Spotlight. Xyngular executives we talked to for this story all pointed to the same two things as the company’s biggest strengths: a strong holistic product and a strong, values-based culture. But what about its challenges? Fletcher jokes that there are two answers to that question—the […]

We’ve analyzed the data on thousands of direct sellers and millions of their actions. One thing is clear: sales increase when you close the gap. The risks involved with not closing the gap When direct sellers are left asking the question “What’s next,” three clear challenges present themselves. These challenges don’t just kill sales, but […]

2019 Best Places to Work Nominations Now Open! There’s no doubt as a leader you want to know what your employees value most in working for your company. Knowing this information not only will help improve your workplace through enhancing your culture, but will help you in attracting more talent. Being named one of the […]

This is the Year of the Independent Contractor, and it is important to recognize that direct selling’s most significant advantages over traditional retail are the independent contractors who have personal, trusted relationships with customers that are virtually impossible to replicate in traditional or online retail. Protecting our independent salesforce and their ability to build a […]

Switzerland-based Oriflame recently announced that it has appointed Frederic Widell as vice president and head of South Asia as well as managing director of India. Widell previously served with Oriflame for nearly 10 years. His roles included managing director for four different key Oriflame markets: Sri Lanka, Vietnam, India and Indonesia. He was also vice […]

Lehi, Utah-based Young Living Essential Oils recently announced that Sarah Bjorgaard has joined the Global Leadership team as vice president of Beauty Essentials. Bjorgaard brings 25 years of experience in direct sales in the beauty industry to Young Living and will focus on growth in the beauty market by introducing new training and sales tools, providing business coaching […]

Chula Vista, Calif.-based Youngevity International, a leading omni-direct lifestyle company, announced the release of several highly new products during its 2018 Convention held in San Diego, Calif., August 23–25. Product launches included two new Youngevity product lines—Mineral Man and Hemp FX™—as well as additions to Saveur Natural Foods, Youngevity Essential Oils, Nature Direct and BeautiControl. “One thing that […]